Matthew Fajardo

Professional Summary

Professional Overview

Matthew Fajardo is an accomplished marketing and product development executive with over 15 years of experience driving innovation and growth within the technology and retail industries. As the Director of Marketing and Product Development at Open Format LLC and HP / Marketsource, he leverages his strategic vision, cross-functional leadership, and data-driven approach to deliver impactful campaigns and develop successful products.

Experience Summary

Current Roles

Director of Marketing and Product Design, Open Format LLC (2016-01-01 to Present)

Spearheads the strategic planning and execution of omnichannel marketing initiatives, resulting in a 25% increase in brand awareness and a 15% growth in customer acquisition.

Oversees the product development lifecycle, from ideation to launch, leading a team of designers and engineers to create innovative solutions that address evolving market needs.

Collaborates cross-functionally with sales, operations, and finance teams to align on business objectives, optimize resource allocation, and drive revenue growth.

Director of Marketing and Product Development, HP / Marketsource (2008-01-01 to Present)

Responsible for developing and implementing comprehensive marketing strategies that enhance brand positioning and drive market share expansion for HP's product lines.

Leads a team of marketing professionals in the creation and execution of targeted campaigns, resulting in a 20% increase in lead generation and a 12% improvement in conversion rates.

Spearheads the product development process, leveraging customer insights and market trends to conceptualize and launch new HP products that meet evolving consumer demands.

Career Progression

Prior to his current roles, Matthew held positions that contributed to his diverse industry experience and expertise:

Area Sales Manager, TiVo (2014-10-01 to 2016-10-01): Managed a team of sales representatives and drove revenue growth by 18% through strategic account management and effective channel partnerships.

Computer Sales Specialist/Geek Squad Agent, Best Buy (2005-01-01 to 2008-01-01): Provided exceptional customer service and technical support, earning recognition as a top performer and contributing to the company's growth in the highly competitive consumer electronics market.

I.T. Assistant/Care Coordinator, C & C Adult Day Care Health Center (2004-01-01 to 2005-01-01): Leveraged his technical skills and customer-centric approach to support the organization's operations and enhance the quality of care for its clients.

Academic Background

Matthew holds a Bachelor of Science degree in Marketing from the University of Southern California, where he graduated cum laude and was recognized for his academic excellence.

Areas of Expertise

Strategic marketing and brand management

Product development and innovation

Cross-functional team leadership and collaboration

Data-driven decision making and performance optimization

Omnichannel marketing strategy and execution

Market research and customer insights analysis

Budget management and resource allocation

Professional Impact

Throughout his career, Matthew has demonstrated a consistent track record of driving impactful initiatives and delivering measurable results. He has contributed to the success of leading technology and retail companies, and is recognized for his ability to navigate complex challenges, foster collaborative environments, and drive sustainable growth.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Matthew Fajardo is a valuable asset to any organization seeking to strengthen its marketing and product development capabilities. He is committed to continuous learning and innovation, positioning him as a dynamic and forward-thinking leader in the technology and retail industries.