Professional Summary
Professional Overview
Matthew Fantazier is an experienced marketing and growth strategy leader with a strong track record in the consumer healthcare industry. As the Head of Integrated Media at Kenvue, he is responsible for leading the company's cross-channel media strategy and performance optimization to drive consumer engagement and growth for the Body and Baby product portfolios.
Experience Summary
Current Role
In his current role as Head of Integrated Media at Kenvue, Matthew is responsible for overseeing the development and execution of integrated media campaigns across various channels, including digital, social, and traditional media. He works closely with the marketing, brand, and analytics teams to create data-driven strategies that maximize reach, engagement, and conversion for the company's flagship Body and Baby brands. Under his leadership, the team has achieved significant improvements in media efficiency and return on investment (ROI).
Career Progression
Prior to his current role, Matthew held several leadership positions within the Johnson & Johnson Consumer Health division. As the Head of Consumer Growth and Performance Marketing for the Body and Baby business, he led a team of digital marketing experts to drive customer acquisition, retention, and lifetime value through innovative multichannel campaigns. Earlier in his career, he served as the Director of Digital Experience for the U.S. Skin Health business, where he was instrumental in enhancing the consumer digital journey and leveraging data-driven insights to optimize the brand's online presence.
Matthew started his career at Johnson & Johnson as a Financial Analyst, gaining valuable experience in the pharmaceutical and consumer health supply chain operations. His diverse background, spanning finance, digital transformation, and marketing, has provided him with a well-rounded understanding of the industry and the ability to drive cross-functional collaboration.
Academic Background
Matthew holds a Bachelor of Science in Accounting from the University of Delaware, where he graduated with honors. He is a Certified Public Accountant (CPA) and has completed executive education programs in digital marketing and leadership development.
Areas of Expertise
- Integrated media strategy and execution
- Consumer growth and performance marketing
- Digital transformation and optimization
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Under Matthew's leadership, the integrated media team at Kenvue has consistently delivered outstanding results, driving measurable improvements in brand awareness, customer acquisition, and revenue growth. His innovative approach to media planning and data-driven optimization has been recognized within the industry, and he is frequently invited to speak at marketing conferences and events.
Conclusion
With his extensive experience in the consumer healthcare industry, Matthew Fantazier is a strategic marketing leader who is poised to drive continued success for Kenvue's Body and Baby brands. His expertise in integrated media, digital transformation, and data-driven decision making make him a valuable asset to the organization as it navigates the evolving consumer landscape.
