Matthew Greco
Chief Revenue Officer (CRO)
Costa Mesa, California, United States
Professional Overview
Matthew Greco is an accomplished Chief Revenue Officer (CRO) with over 15 years of experience driving sales and revenue growth for leading organizations. He is renowned for his ability to strategically align sales, marketing, and customer success teams to deliver exceptional business results. Greco's industry expertise spans the automotive, technology, and financial services sectors, making him a versatile leader capable of navigating complex and dynamic market environments.
Experience Summary
Current Role
As the Chief Revenue Officer at Serve First Solutions, Inc., Greco is responsible for overseeing the company's global sales and revenue operations. In this capacity, he has implemented data-driven sales strategies, optimized the customer experience, and fostered a high-performing, collaborative sales culture. Under Greco's leadership, Serve First Solutions has achieved double-digit revenue growth and expanded its market share within the technology services industry.
Career Progression
Prior to his current role, Greco served as the Executive Vice President of Sales at Serve First Solutions, where he spearheaded the company's sales expansion and consistently exceeded revenue targets. He also held the position of Senior Vice President of Sales, during which he played a pivotal role in diversifying the company's client portfolio and driving the adoption of innovative service offerings.
Earlier in his career, Greco gained valuable experience as an Analyst at JPMorgan Chase & Co., where he honed his financial acumen and problem-solving capabilities. Alongside his corporate responsibilities, Greco is a Partner and Managing Member at Big O Tires, a leading automotive service and retail franchise.
Academic Background
Greco holds a Bachelor of Science degree in Finance from the University of Southern California, where he graduated with honors. His academic achievements and specialized training in financial analysis have contributed to his strategic decision-making and data-driven approach to revenue management.
Areas of Expertise
- Sales strategy and execution
- Revenue growth and optimization
- Customer relationship management
- Cross-functional team leadership
- Mergers, acquisitions, and integration
- Financial analysis and modeling
- Automotive industry expertise
Professional Impact
Throughout his career, Greco has spearheaded numerous successful initiatives that have driven significant business impact. As the Executive Vice President of Sales at Serve First Solutions, he led the implementation of a cutting-edge CRM system that improved sales pipeline visibility and enabled the sales team to increase win rates by 25%. Additionally, Greco has been instrumental in identifying and integrating strategic acquisitions, which have expanded the company's service capabilities and market reach.
Conclusion
Matthew Greco is a dynamic and visionary Chief Revenue Officer who has demonstrated a proven track record of driving sustainable growth and operational excellence. With his deep industry knowledge, data-driven decision-making, and collaborative leadership approach, Greco is poised to continue making a significant impact on the organizations and communities he serves.
