Matthew Hall

Senior Color Designer

Professional Overview

Matthew Hall is a seasoned color design professional with over a decade of experience in the apparel and footwear industry. He specializes in color conceptualization, material development, and trend forecasting, with a proven track record of driving innovative color palettes for leading global brands.

Experience Summary

Current Role

As the Senior Color Designer at Altra Running, Matthew is responsible for developing cohesive color stories and material strategies that align with the brand's design vision and consumer preferences. He collaborates closely with cross-functional teams to ensure the successful implementation of color concepts across footwear and apparel collections.

Career Progression

Prior to his current role, Matthew has held senior-level color design positions at various industry-leading companies, including Skechers, Vision Brand Partners, adidas (YEEZY), and Nike. In these roles, he has consistently demonstrated his ability to translate market insights into commercially successful color and material solutions.

At adidas (YEEZY), Matthew served as the Senior Color Design Lead, where he played a pivotal role in shaping the iconic YEEZY brand's distinct color identity. His work on the YEEZY collections has been widely recognized for its bold, trend-setting approach to color and material exploration.

Earlier in his career, Matthew gained valuable experience as a Footwear and Apparel Color Designer at Nike, where he honed his skills in color forecasting, material innovation, and design integration across the brand's global product lines.

Academic Background

Matthew holds a Bachelor of Fine Arts degree in Graphic Design from the University of Michigan, where he developed a strong foundation in color theory, design principles, and visual communication.

Areas of Expertise

• Color conceptualization and trend forecasting

• Material development and innovation

• Collaborative design processes and cross-functional coordination

• Technical design expertise for apparel and footwear

• Strategic color planning and implementation

Professional Impact

Throughout his career, Matthew has been recognized for his ability to translate consumer insights and industry trends into cohesive color stories that resonate with global audiences. His contributions to the YEEZY brand have been particularly impactful, with several of his color and material innovations becoming signature elements of the highly sought-after product line.

Conclusion

With his extensive experience, deep industry knowledge, and innovative approach to color design, Matthew is poised to continue driving transformative color strategies that propel leading brands to new heights. As he embarks on his role as Senior Color Designer at Altra Running, Matthew is committed to leveraging his expertise to craft compelling color palettes that elevate the brand's product offerings and strengthen its market presence.