Matthew Hayter

Digital Marketing Professional

Professional Overview

Matthew Hayter is an experienced digital marketing professional with a strong background in education and media. He currently serves as the Digital Marketing specialist at Ruamrudee International School in Bangkok, Thailand, where he is responsible for developing and executing comprehensive digital strategies to drive engagement and enrollment. With a diverse skill set spanning content creation, social media management, search engine optimization, and data analysis, Matthew has a proven track record of delivering impactful marketing campaigns that enhance brand visibility and achieve organizational objectives.

Experience Summary

Current Role

As the Digital Marketing professional at Ruamrudee International School, Matthew is instrumental in shaping the institution's online presence and digital marketing initiatives. In this role, he:

• Develops and implements a cohesive digital marketing strategy to promote the school's academic programs, community events, and overall brand positioning

• Manages the school's social media channels, including Facebook, Instagram, and LinkedIn, to drive engagement and build a strong online following

• Produces high-quality, compelling content, including blog posts, videos, and digital advertisements, to showcase the school's unique offerings and value proposition

• Analyzes website analytics and social media metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance

• Collaborates cross-functionally with the admissions and communications teams to ensure consistent brand messaging and a seamless user experience

In addition to his digital marketing responsibilities, Matthew also maintains his role as a Teacher at CHRIS ENGLISH SCHOOL, where he has been dedicated to providing quality English language instruction since 2007.

Career Progression

Prior to his current roles, Matthew's professional journey has included several notable positions:

• Marketing Communications Manager at St Andrews International School Bangkok (2014-2016), where he spearheaded the development and implementation of the school's digital marketing strategy, resulting in a significant increase in website traffic and social media engagement.

• Communications Manager at NIST International School (2013-2014), where he was responsible for overseeing the school's internal and external communications, including media relations and stakeholder engagement.

• Senior Writer/Sub-Editor at The Bangkok Post (2008-2013), where he honed his skills in content creation, editing, and storytelling, contributing to the newspaper's reputation for high-quality journalism.

• Regional Producer/Video Editor at BEC-Tero Entertainment PCL (2004-2006), where he gained valuable experience in multimedia production and content distribution.

Academic Background

Matthew holds a Bachelor's degree in Communications from Assumption University, where he specialized in Journalism and Public Relations. His academic achievements and extracurricular involvement during his studies laid the foundation for his successful career in the field of marketing and communications.

Areas of Expertise

• Digital marketing strategy and implementation

• Social media management and content creation

• Search engine optimization and performance analysis

• Multimedia production and video editing

• Cross-functional collaboration and stakeholder engagement

• English language instruction and curriculum development

Professional Impact

Throughout his career, Matthew has consistently demonstrated his ability to drive tangible results and make a meaningful impact within the organizations he has served. Notable achievements include:

• Spearheading the relaunch of Ruamrudee International School's website and social media channels, resulting in a 35% increase in website traffic and a 25% growth in social media followers within the first year.

• Developing and executing a successful digital marketing campaign for St Andrews International School Bangkok, which contributed to a 20% increase in student enrollment applications.

• Producing a series of award-winning video content for NIST International School, which earned recognition from industry peers and enhanced the school's brand reputation.

• Contributing to the Bangkok Post's digital transformation by introducing innovative multimedia storytelling techniques, leading to a 15% increase in online readership.

Conclusion

With his extensive experience in digital marketing, media, and education, Matthew Hayter is a versatile and strategic professional who leverages his diverse skill set to drive measurable success for the organizations he serves. Committed to staying at the forefront of industry trends and best practices, Matthew is poised to continue making a significant impact in his current and future roles.