Matthew Keylock

Chief Data & Analytics Officer, Mars Petcare

Professional Overview
Matthew Keylock is a seasoned data and analytics executive with a proven track record of driving business impact through data-driven strategies. As the Chief Data & Analytics Officer at Mars Petcare, he leads a team responsible for leveraging advanced analytics, machine learning, and data-powered insights to support the company's global pet food and services operations.

Experience Summary

Current Role
As the Chief Data & Analytics Officer at Mars Petcare, Matthew is responsible for spearheading the company's data and analytics transformation. He has built a high-performing team that delivers actionable insights to inform critical business decisions, optimize operations, and enhance the customer experience. Under his leadership, the data and analytics function has become a strategic enabler, driving innovation and supporting the company's ambitious growth objectives.

Career Progression
Prior to his current role, Matthew held senior data and analytics positions at YOOX NET-A-PORTER GROUP, where he led the development of data-driven solutions to improve merchandising, supply chain, and customer engagement. He has also founded his own consultancy, Big Data Guides, and served as an advisor to Navenio Ltd, a technology startup focused on indoor location services.

Academic Background
Matthew holds a Bachelor of Science degree in Computer Science from the University of Bristol. He has continuously invested in his professional development, completing executive education programs in data science, machine learning, and leadership.

Areas of Expertise

• Data strategy and governance

• Advanced analytics and predictive modeling

• Artificial intelligence and machine learning

• Big data architecture and infrastructure

• Data-driven decision making

• Cross-functional collaboration and stakeholder management

• Building high-performing data and analytics teams

Professional Impact
During his tenure at Mars Petcare, Matthew has spearheaded the implementation of a comprehensive data and analytics platform that has enabled the company to make more informed, data-driven decisions across its global operations. His team's work has resulted in significant improvements in customer satisfaction, supply chain efficiency, and new product development.

Conclusion
With his deep expertise in data and analytics, strong leadership skills, and a proven track record of delivering business impact, Matthew Keylock is a valuable asset to Mars Petcare. He is committed to driving the company's digital transformation and leveraging data-powered insights to fuel growth, innovation, and superior customer experiences.