Matthew Landen

Senior Vice President of Business Development

Professional Overview
Matthew Landen is a seasoned business development executive with extensive experience in the consumer packaged goods (CPG) industry. As the Senior Vice President of Business Development at Chomps, he is responsible for spearheading the company's strategic growth initiatives and driving innovation across its product portfolio. With a strong background in strategy, insights, and planning, Landen brings a data-driven approach to his work, helping Chomps identify and capitalize on emerging market opportunities.

Experience Summary

Current Role
In his current role as SVP of Business Development at Chomps, Landen oversees the company's strategic planning and execution, working closely with cross-functional teams to develop and implement effective go-to-market strategies. He also plays a key role in identifying and evaluating potential acquisition and partnership opportunities to fuel Chomps' continued expansion. Under his leadership, the company has achieved significant growth, expanding its distribution channels and diversifying its product offerings to meet the evolving needs of its target consumers.

Career Progression
Prior to joining Chomps, Landen served as the SVP of Strategy, Insights & Planning at Perfect Snacks, where he was instrumental in driving the company's strategic vision and enhancing its data-driven decision-making capabilities. He has also held various roles at The WhiteWave Foods Company, including Senior Director of Trade & Analytics and Associate Brand Information Manager, where he honed his expertise in consumer insights, trade strategy, and brand management.

Landen began his career as a Consultant at SymphonyIRI Group, where he provided data-driven solutions to clients in the CPG industry, further developing his analytical skills and understanding of market trends.

Academic Background
Landen holds a Bachelor's degree in Business Administration from the University of Colorado, Boulder, with a focus on marketing and data analytics.

Areas of Expertise

• Strategic business development and growth planning

• Consumer insights and market intelligence

• Trade strategy and channel optimization

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at Perfect Snacks, Landen spearheaded the development and implementation of a comprehensive trade strategy that resulted in a 20% increase in distribution and a 15% improvement in sales velocity across key retail channels. At Chomps, he has been instrumental in identifying and securing strategic partnerships that have enabled the company to expand its reach into new markets, contributing to a 30% year-over-year revenue growth.

Conclusion
With his extensive experience in the CPG industry, data-driven approach, and proven track record of driving business growth, Matthew Landen is well-positioned to continue leading Chomps' business development efforts and maintaining the company's position as a leader in the better-for-you snacks segment.