Matthew McCartin

Global Chief Marketing / Revenue Officer

Professional Overview
Matthew McCartin is a seasoned marketing and revenue executive with over 30 years of experience driving growth and innovation across the apparel, retail, and sports & entertainment industries. As the Global Chief Marketing / Revenue Officer at Fanatics, he oversees the company's comprehensive marketing strategies and revenue generation efforts, helping to propel the organization's continued success as a leading omnichannel sports merchandise and experiences provider.

Experience Summary

Current Role
As Global Chief Marketing / Revenue Officer at Fanatics, Matthew is responsible for developing and executing the company's global marketing initiatives, brand management, and integrated revenue generation strategies. He plays a pivotal role in shaping Fanatics' go-to-market approach, driving digital transformation, and delivering exceptional customer experiences that maximize sales and profitability.

Career Progression
Prior to joining Fanatics, Matthew served as the Chief Omnichannel Officer at RumbleOn, where he led the company's digital content, e-commerce, and integrated marketing efforts. He also held senior marketing leadership roles at Bodybuilding.com, USPA Global Licensing, Dickies (a VF Company), and Yum Brands, Inc. (KFC). Throughout his career, Matthew has demonstrated a proven track record of driving brand growth, optimizing digital and omnichannel strategies, and delivering measurable revenue and profitability improvements.

Academic Background
Matthew holds a Bachelor's degree in Business Administration from the University of Texas at Austin, where he was a member of the Longhorns football team.

Areas of Expertise

• Omnichannel marketing and revenue strategies

• Brand management and positioning

• Digital transformation and e-commerce optimization

• Integrated marketing campaign development and execution

• Sports and entertainment industry expertise

• Strategic leadership and team building

Professional Impact
During his tenure at RumbleOn, Matthew spearheaded the company's digital content and e-commerce initiatives, resulting in a significant increase in online sales and profitability. At Bodybuilding.com, he led the company's direct-to-consumer (DTC) digital content and distribution efforts, driving substantial growth in the brand's online presence and revenue.

Conclusion
With his extensive experience in marketing, revenue generation, and omnichannel strategies, Matthew McCartin is well-positioned to drive Fanatics' continued success as a global leader in the sports merchandise and experiences industry. His strategic vision, industry expertise, and proven track record of delivering measurable results make him a valuable asset to the organization.