Matthew Renaghan

Professional Summary

Professional Overview

Matthew Renaghan is an experienced media sales executive currently serving as the Director at Disney Ad Sales in New York, NY. He brings over 20 years of expertise in local and national television advertising, with a strong track record of driving revenue growth and building long-term client relationships.

Experience Summary

Current Role

As the Director at Disney Ad Sales, Matthew is responsible for leading a team of account executives focused on securing advertising placements across Disney's portfolio of leading television networks and digital platforms. In this role, he leverages his deep industry knowledge and strategic sales acumen to develop customized marketing solutions that deliver measurable results for clients. Under his leadership, the team has consistently exceeded revenue targets and strengthened Disney's position as a trusted partner for national and local advertisers.

Career Progression

Prior to joining Disney, Matthew held several senior sales roles at WABC-TV, Channel 7 New York, where he most recently served as the Vice President of Sales, Local and National. In this position, he was instrumental in expanding the station's advertising client base, implementing innovative sales strategies, and leading a high-performing team. Earlier in his career, Matthew gained valuable experience as an Account Executive at WABC-TV and Blair Television, where he demonstrated a talent for building strong relationships with clients and delivering effective advertising campaigns.

Academic Background

Matthew holds a Bachelor's degree in Business Administration from the University of Massachusetts Amherst, where he graduated with honors.

Areas of Expertise

Television advertising sales and account management

Omnichannel marketing strategy and execution

Client relationship building and negotiations

Team leadership and performance management

Data-driven decision-making and campaign optimization

Professional Impact

Throughout his career, Matthew has played a pivotal role in driving revenue growth and strengthening client partnerships for the organizations he has served. At Disney Ad Sales, he has led the development of cutting-edge advertising solutions that leverage the company's expansive media platform, resulting in increased market share and brand visibility for clients. His strategic vision, collaborative approach, and commitment to excellence have earned him a reputation as a trusted advisor and respected leader within the media industry.

Conclusion

With his extensive experience, proven sales expertise, and deep understanding of the evolving media landscape, Matthew Renaghan is well-positioned to continue making a significant impact in his role as Director at Disney Ad Sales. He is dedicated to delivering innovative advertising solutions that help clients achieve their marketing objectives and drive sustainable growth for the business.