Matthew Scott
Vice President of Sales and Marketing
Professional Overview
Matthew Scott is an accomplished sales and marketing executive with over 15 years of experience driving revenue growth and leading high-performing teams. As the Vice President of Sales and Marketing at Byteworks, he is responsible for developing and executing strategic sales and marketing initiatives to expand the company's market share and brand recognition. With expertise spanning the consumer packaged goods and technology industries, Matthew excels at identifying new business opportunities, optimizing go-to-market strategies, and delivering measurable results.
Experience Summary
Current Role
As the Vice President of Sales and Marketing at Byteworks, Matthew is responsible for leading the company's sales and marketing functions, overseeing a team of over 50 professionals. In this role, he has implemented innovative digital marketing campaigns that have resulted in a 25% increase in website traffic and a 15% improvement in lead conversion rates. Matthew has also spearheaded the development of a new customer relationship management (CRM) system, which has streamlined the sales process and improved data-driven decision-making.
Career Progression
Prior to joining Byteworks, Matthew held senior sales and marketing roles at various organizations, including PURE Drinkware, Press Blend Squeeze, and Newell Brands. At PURE Drinkware, he served as the Vice President of Sales and Marketing, where he led the development and launch of a successful new product line that contributed to a 20% increase in revenue. As the Managing Partner at Press Blend Squeeze, Matthew leveraged his expertise in branding and digital marketing to help the company establish a strong online presence and attract a growing customer base.
Earlier in his career, Matthew held positions at Predictile, where he served as the Chief Revenue Officer, and Newell Brands, where he progressed from Channel Marketing Manager to Senior Manager of Sales and National Accounts, and ultimately Senior Manager of Global Marketing.
Academic Background
Matthew holds a Bachelor of Business Administration from the University of Georgia, with a concentration in Marketing and Entrepreneurship.
Areas of Expertise
- Strategic sales and marketing planning
- Digital marketing and e-commerce optimization
- Brand development and positioning
- Team leadership and talent management
- Data-driven decision-making and analytics
Professional Impact
Throughout his career, Matthew has consistently delivered exceptional results for the organizations he has served. His ability to identify and capitalize on market opportunities, coupled with his strong leadership skills, has enabled him to drive significant revenue growth and achieve notable industry recognition. Matthew has been recognized as a "Rising Star" in the consumer packaged goods industry and has been a featured speaker at several industry conferences.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Matthew Scott is well-positioned to continue making a meaningful impact within the sales and marketing landscape. As he leverages his expertise to drive growth and innovation at Byteworks, he remains committed to pushing the boundaries of what is possible and delivering unparalleled value to his clients and stakeholders.
