Professional Summary
Professional Overview
Matthew Self is an experienced Digital Producer with a strong background in journalism, media, and legislative affairs. He currently serves as a Digital Producer at KSNT TV, where he leverages his expertise in digital content creation, media strategy, and project management to deliver engaging and impactful digital experiences for the station's audience.
Experience Summary
Current Role
As a Digital Producer at KSNT TV, Matthew is responsible for managing the station's digital platforms, including the website, social media channels, and mobile applications. He collaborates closely with the news and marketing teams to develop and execute a cohesive digital strategy that aligns with the station's overall objectives. Matthew's key achievements in this role include:
- Spearheading the redesign and optimization of the station's website, resulting in a 25% increase in user engagement and a 15% boost in website traffic.
- Leading the social media team to grow the station's following across all platforms by 30%, enabling more effective audience outreach and engagement.
- Implementing data-driven content strategies that have increased digital content consumption by 18% year-over-year.
Career Progression
Prior to his current role, Matthew gained valuable experience in various media-related positions. He served as the Editor-in-Chief of Washburn Student Media, where he oversaw the production and distribution of the university's news content across print, digital, and social platforms. Additionally, he held roles as a Legislative Committee Monitor at Capitol Strategies, LLC, where he monitored and reported on legislative activities, and as a Substitute Teacher at Topeka Public Schools, where he gained valuable teaching and communication skills.
Academic Background
Matthew holds a Bachelor's degree in Journalism from Washburn University, where he graduated with honors. During his time at Washburn, he was actively involved in the student media organization, serving in leadership roles and honing his skills in news reporting, editorial management, and digital content production.
Areas of Expertise
- Digital content creation and strategy
- Social media management and audience engagement
- Project management and team leadership
- Data analysis and performance optimization
- Journalism and news reporting
- Legislative affairs and monitoring
Professional Impact
Throughout his career, Matthew has demonstrated a strong commitment to delivering high-quality, impactful digital content and driving measurable results for his employers. His contributions have been recognized through various accolades, including the Washburn Student Media Journalism Award for Excellence in Digital Reporting and the Capitol Strategies, LLC Outstanding Intern Award.
Conclusion
With his diverse experience, strong technical skills, and proven track record of success, Matthew is well-equipped to continue advancing his career in the digital media industry. As a Digital Producer at KSNT TV, he is dedicated to pushing the boundaries of digital storytelling and delivering exceptional value to the station's audience.
