Professional Summary
Professional Overview
Matthew Spillane is an accomplished sales executive with over 20 years of experience driving growth and revenue in the consumer goods and tobacco industries. As the Vice President of Sales at Black Buffalo Inc., he is responsible for leading the company's sales strategy, managing a high-performing team, and expanding market share in key regions. Spillane is also a co-founder and the Chief Customer and Chief Marketing Officer at Lord and Lord Consulting CHQ, where he leverages his extensive industry expertise to provide strategic advisory services to clients.
Experience Summary
Current Roles
Vice President of Sales, Black Buffalo Inc. (2022-09-01 to Present)
- Oversees the development and execution of the company's sales strategy, resulting in significant revenue growth and market share expansion
- Builds and leads a highly effective sales team, driving performance through mentorship, training, and the implementation of best practices
- Collaborates cross-functionally with marketing, operations, and executive leadership to align sales initiatives with broader business objectives
Co-Founder, Chief Customer and Chief Marketing Officer, Lord and Lord Consulting CHQ (2022-01-01 to Present)
- Co-founded the consulting firm to provide strategic advisory services to clients in the consumer goods and tobacco industries
- Leverages deep industry expertise to help clients optimize their customer experience, marketing strategies, and go-to-market initiatives
- Serves as a trusted advisor, working closely with C-suite executives to drive measurable business impact
Career Progression
Spillane's impressive career spans leadership roles at some of the industry's most prominent organizations, including Altria, NAT SHERMAN, Coca-Cola Bottling Company of Buffalo, and Pepsi Bottling Group. Throughout his career, he has consistently demonstrated the ability to drive sales growth, build high-performing teams, and deliver innovative strategies that contribute to the success of his employers.
Notable Previous Roles:
- Senior Manager of Trade Marketing at Altria (2021-01-01 to 2022-09-01)
- Senior Manager of Accounts at Altria (2019-01-01 to 2021-01-01)
- Vice President of Sales at NAT SHERMAN An Altria Company (2017-01-01 to 2019-01-01)
- Vice President of Cigarette Sales Marketing at NAT SHERMAN Family Owned (2013-12-01 to 2017-01-01)
- Director of Sales and Marketing at Coca-Cola Bottling Company of Buffalo (2011-05-01 to 2013-12-01)
Academic Background
Spillane holds a Bachelor's degree from a prestigious university, where he specialized in Business Administration with a focus on Marketing. His academic achievements and specialized expertise in sales and marketing have been instrumental in shaping his successful career.
Areas of Expertise
- Sales strategy and execution
- Sales team leadership and development
- Customer experience optimization
- Integrated marketing and brand management
- Data-driven decision making and performance analytics
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout his career, Spillane has consistently delivered measurable results for his employers, contributing to significant revenue growth, market share expansion, and the development of high-performing sales teams. He is recognized as a strategic thinker and a collaborative leader who is adept at aligning sales initiatives with broader business objectives.
Conclusion
With his extensive experience, proven track record of success, and deep industry expertise, Matthew Spillane is well-positioned to continue driving growth and innovation in the consumer goods and tobacco industries. As he embarks on his current roles at Black Buffalo Inc. and Lord and Lord Consulting CHQ, Spillane is poised to make a lasting impact on the organizations and clients he serves.
