Matthew Stetson
Creative Director
New York, New York, United States
Professional Overview
Matthew Stetson is an accomplished Creative Director with over 15 years of experience in the design and marketing industry. He specializes in crafting visually compelling brand identities, digital experiences, and marketing campaigns that drive measurable results for clients.
Experience Summary
Current Role
As the Creative Director at amika, Matthew leads a talented team of designers, copywriters, and digital strategists in developing innovative marketing solutions that elevate the brand's presence and engagement across all channels. Under his direction, the company has seen a significant improvement in brand perception and a 23% increase in customer conversion rates.
Career Progression
Prior to joining amika, Matthew held senior design and marketing leadership roles at renowned companies such as Industrial Color, IT Cosmetics, and Laura Mercier Cosmetics. In these positions, he spearheaded the development of award-winning campaigns and digital assets that earned industry recognition and contributed to substantial business growth.
In 2003, Matthew founded Stetson Design Group, LLC, a full-service design agency that has partnered with a diverse range of clients, from startups to Fortune 500 companies, to deliver exceptional creative solutions. As the Founder and Creative Director, he has honed his expertise in branding, user experience, and digital marketing, while also mentoring the next generation of design talent.
Academic Background
Matthew holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated magna cum laude and was recognized for his innovative approaches to visual problem-solving.
Areas of Expertise
- Brand identity and strategy
- User experience (UX) and user interface (UI) design
- Digital marketing and content creation
- Campaign development and execution
- Creative team leadership and mentorship
Professional Impact
Throughout his career, Matthew has been instrumental in the successful launch and repositioning of several prominent brands. His work has been featured in industry publications, and he has received numerous accolades, including the American Graphic Design Award and the AIGA Design Award.
Conclusion
With his extensive experience, strong design acumen, and exceptional leadership skills, Matthew Stetson is a highly sought-after Creative Director who consistently delivers innovative solutions that drive measurable business impact for his clients. He is passionate about the power of design to transform brands and shape the future of the industry.
