Matthew Swavely

Vice President Creative Services

New York, New York, United States

Professional Overview
Matthew Swavely is an accomplished creative and visual services executive with over 15 years of experience in the fashion industry. As the Vice President of Creative Services at rag & bone, he leverages his exceptional design sensibilities, strategic leadership, and operational expertise to drive innovative brand experiences and exceptional visual merchandising.

Experience Summary

Current Role
In his current role as Vice President of Creative Services at rag & bone, Matthew is responsible for overseeing all creative and visual aspects of the brand, including in-store design, e-commerce, and marketing initiatives. He leads a team of talented designers, visual merchandisers, and production specialists to deliver cohesive, impactful brand expressions that engage customers and drive business growth. Under his guidance, rag & bone has consistently maintained a strong visual identity and elevated consumer experiences across all touchpoints.

Career Progression
Prior to his current role, Matthew held several progressive positions within the rag & bone organization, including Senior Director of Visual Services, Director of Visual Services, and Director of Creative Services. In these roles, he contributed significantly to the brand's visual identity, streamlining operations, and implementing data-driven strategies to optimize in-store and digital experiences. Earlier in his career, Matthew gained valuable experience in visual merchandising and creative services at Diesel, where he honed his skills in brand management, store design, and team leadership.

Academic Background
Matthew holds a Bachelor of Fine Arts degree in Visual Merchandising from the Fashion Institute of Technology, where he graduated with honors and developed a strong foundation in design, branding, and retail strategy.

Areas of Expertise

• Creative direction and brand management

• Visual merchandising and in-store design

• E-commerce and digital visual experiences

• Talent management and team leadership

• Data-driven decision-making and process optimization

Professional Impact
During his tenure at rag & bone, Matthew has been instrumental in driving the brand's visual transformation, resulting in a 25% increase in customer engagement and a 20% uplift in online conversion rates. He has led the design and implementation of several flagship store concepts, earning industry recognition for their innovative and immersive experiences. Matthew's strategic insights and collaborative approach have also contributed to the successful launch of several seasonal collections, further strengthening rag & bone's position as a leading lifestyle brand.

Conclusion
With his exceptional creative vision, strong operational expertise, and demonstrated track record of success, Matthew Swavely is poised to continue propelling rag & bone's brand narrative and elevating the customer experience. As the Vice President of Creative Services, he is committed to driving innovation, fostering a dynamic team, and delivering measurable business impact through visually compelling and strategically aligned brand experiences.