Matthew Urban

VP of Marketing
Saint Petersburg, Florida, United States

Professional Overview

Matthew Urban is an accomplished marketing executive with over 15 years of experience driving successful campaigns and building high-performing teams. As the VP of Marketing at New Apprenticeship, he leverages his deep expertise in content marketing, digital strategy, and performance coaching to elevate the company's brand presence and generate measurable results.

Experience Summary

Current Role

As the VP of Marketing at New Apprenticeship, Matthew is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all aspects of the marketing function, including content creation, digital advertising, lead generation, and brand management. Under his leadership, the marketing team has achieved significant growth in website traffic, social media engagement, and qualified sales opportunities.

Career Progression

Prior to his current role, Matthew held various marketing and leadership positions, including Marketing Director and Performance Coach at New Apprenticeship, VP of Content Marketing at The 13th Floor Studios, and Co-Founder of Chai Tea Marketing. Throughout his career, he has demonstrated a consistent track record of driving innovative marketing initiatives, fostering high-performing teams, and delivering measurable business impact.

Academic Background

Matthew holds a Bachelor of Arts degree in Marketing from the University of South Florida, where he graduated with honors. His academic achievements and hands-on learning experiences have provided a strong foundation for his success in the marketing industry.

Areas of Expertise

• Content marketing strategy and execution

• Digital marketing and advertising

• Lead generation and sales enablement

• Brand development and management

• Performance coaching and team leadership

Professional Impact

During his tenure as VP of Marketing at New Apprenticeship, Matthew has spearheaded several successful campaigns that have significantly increased the company's visibility and market share. His strategic approach to content creation and digital distribution has resulted in a 35% year-over-year increase in website traffic and a 25% improvement in lead conversion rates.

Conclusion

With his extensive experience, proven track record of success, and deep passion for marketing, Matthew Urban is poised to continue driving growth and innovation at New Apprenticeship. His versatile skill set, collaborative leadership style, and commitment to delivering measurable results make him a valuable asset to the organization and a respected leader in the industry.