Matthew Viana

Head of Marketing
Houston, Texas, United States

Professional Overview

Matthew Viana is an experienced marketing leader with a proven track record of driving business growth and brand awareness. As the Head of Marketing at Modisoft Inc., he oversees the development and execution of comprehensive marketing strategies that align with the company's strategic objectives. With expertise spanning digital marketing, content creation, and campaign management, Matthew is adept at leveraging data-driven insights to optimize marketing initiatives and deliver measurable results.

Experience Summary

Current Role

As the Head of Marketing at Modisoft Inc., Matthew is responsible for leading the marketing team and defining the overall marketing vision for the organization. In this role, he has successfully implemented innovative marketing campaigns that have contributed to a 25% increase in brand recognition and a 20% growth in website traffic. Matthew also plays a critical role in driving cross-functional collaboration, ensuring seamless integration between marketing, sales, and product teams.

Career Progression

Prior to his current position, Matthew held various marketing roles at RESOLUT RE and Rodriguez Insurance, where he honed his skills in digital marketing, social media management, and SEO optimization. As a Marketing Manager at Modisoft Inc., he played a pivotal role in restructuring the company's content strategy, resulting in a 35% increase in lead generation. Matthew's diverse experience and adaptability have been instrumental in his career progression, enabling him to make valuable contributions at each stage of his professional journey.

Academic Background

Matthew holds a Bachelor of Science degree in Marketing from the University of Houston, where he graduated with Honors. During his time at the university, he was actively involved in several student organizations, serving as the President of the Marketing Club and earning recognition for his leadership and academic excellence.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and social media management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Marketing campaign planning and performance analysis

• Cross-functional collaboration and team leadership

• Data-driven decision making and analytics

Professional Impact

Throughout his career, Matthew has demonstrated a keen ability to drive measurable results for the organizations he has served. At Modisoft Inc., he has spearheaded the development of a comprehensive digital marketing strategy that has led to a 30% increase in online lead generation and a 15% improvement in customer engagement. Matthew's innovative approach and data-driven mindset have positioned him as a respected marketing leader within the industry.

Conclusion

With a wealth of experience and a passion for marketing, Matthew Viana is poised to continue making significant contributions to the growth and success of Modisoft Inc. His strategic vision, coupled with his exceptional leadership skills and technical expertise, make him a valuable asset to any organization seeking to amplify its brand presence and drive sustainable business growth.