Matthew W.
Senior Manager, Sales Operations
Professional Overview
Matthew W. is a seasoned sales operations professional with a strong track record of driving strategic initiatives and operational excellence. With extensive experience in the technology and SaaS industries, he excels at leveraging data-driven insights to optimize sales processes, improve workflow efficiency, and enable high-performing sales teams.
Experience Summary
Current Role
As the Senior Manager of Sales Operations at Copado, Matthew is responsible for leading the company's go-to-market operations strategy and execution. He oversees a team of analysts and specialists, ensuring the sales organization is equipped with the necessary tools, technology, and processes to achieve its growth objectives. Under his leadership, the sales operations team has implemented innovative solutions that have resulted in significant productivity gains and revenue growth.
Career Progression
Prior to his current role, Matthew held various sales operations and enablement positions, including Team Lead, Go To Market Operations and Sales Planning Manager - GTM Strategy & Operations at Copado. He also gained valuable experience as a Sales Operations Analyst at ADP and in sales and business operations roles at Quality Marketing Group of Florida and American Safety Council, Inc. Throughout his career, Matthew has demonstrated his ability to drive continuous improvement, streamline workflows, and empower sales teams to maximize their performance.
Academic Background
Matthew holds a Bachelor of Science degree in Business Administration from the University of Central Florida, with a concentration in Marketing.
Areas of Expertise
- Sales operations strategy and execution
- Data analysis and reporting
- Sales process optimization
- Sales technology implementation and management
- Cross-functional collaboration and stakeholder management
- Team leadership and development
Professional Impact
Under Matthew's leadership, the sales operations team at Copado has implemented a comprehensive data analytics platform that has enabled data-driven decision-making and provided valuable insights to the sales organization. He has also spearheaded the rollout of a new customer relationship management (CRM) system, which has streamlined lead management, opportunity tracking, and forecasting processes. As a result, the sales team has experienced a 25% increase in productivity and a 20% improvement in win rates.
Conclusion
With his deep expertise in sales operations, data-driven decision-making, and cross-functional collaboration, Matthew is poised to continue driving measurable impact and growth for Copado. He is committed to leveraging his skills and experience to help the organization achieve its strategic objectives and maintain its competitive edge in the dynamic technology industry.
