Matthew Waddell

Senior Creative Director | Los Angeles, California

Professional Overview

Matthew Waddell is a seasoned creative professional with over a decade of experience in the entertainment and marketing industries. As the Senior Creative Director at FOX Sports, he is responsible for leading the creative vision and execution of high-impact brand campaigns, digital content, and cross-platform marketing initiatives.

Experience Summary

Current Role

As the Senior Creative Director at FOX Sports, Matthew is responsible for overseeing the creative direction of the network's marketing and advertising efforts. He collaborates closely with the executive team to develop impactful brand strategies, innovative content solutions, and integrated campaigns that engage viewers and drive business results. Under his leadership, the creative team has consistently delivered award-winning work that has elevated the FOX Sports brand and strengthened its position as a leader in the sports media landscape.

Career Progression

Prior to his current role, Matthew served as the Executive Director of Special Projects in the Creative Advertising department at Fox Entertainment. In this capacity, he led the development of high-profile creative campaigns for the network's marquee programming, including popular TV shows and live events. He also held the position of Director of Creative Production at Salesforce.org, where he spearheaded the creation of compelling digital content and brand experiences to support the company's philanthropic initiatives.

Earlier in his career, Matthew spent several years as a Creative Director and Executive Producer at Microsoft, where he was instrumental in developing innovative marketing solutions and branded entertainment experiences. He also held a Creative Director role at the FOX Sports Marketing Group, where he contributed to the creation of impactful campaigns that elevated the network's sports coverage and on-air talent.

Academic Background

Matthew holds a Bachelor of Fine Arts in Graphic Design from the University of California, Los Angeles (UCLA), where he graduated with distinction.

Areas of Expertise

• Creative direction and brand strategy

• Integrated marketing campaign development

• Digital content creation and distribution

• Innovative storytelling and branded entertainment

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Matthew has consistently delivered award-winning creative work that has driven tangible business results for his clients. His campaigns have been recognized by industry organizations such as the Cannes Lions, Clio Awards, and the Webby Awards, showcasing his ability to create cutting-edge, impactful marketing solutions.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the entertainment and sports media industries, Matthew Waddell is poised to continue making significant contributions as the Senior Creative Director at FOX Sports. His strategic vision, creative prowess, and collaborative leadership style make him a valuable asset in driving the network's continued growth and success.