Professional Summary

Professional Overview

Matthew Waller is an accomplished corporate communications and sports marketing professional with over 15 years of experience. As the Director of Corporate Communications, Talent Partnerships & Sports Marketing at Jockey International, Inc., he oversees the company's strategic communication initiatives, talent partnerships, and sports marketing programs.

Experience Summary

Current Role

In his current role, Matthew is responsible for developing and implementing effective communication strategies to enhance Jockey's brand visibility and reputation. He manages the company's corporate communications, media relations, and talent partnership efforts, working closely with executive leadership to align communication initiatives with overall business objectives. Under his leadership, Jockey has significantly expanded its influencer and athlete endorsement programs, resulting in increased brand awareness and engagement.

Career Progression

Prior to his current role, Matthew served as the Director of Public Relations & Corporate Communications at Jockey International, where he spearheaded the company's public relations and corporate communication efforts. He also held senior roles at Laughlin Constable, where he managed high-profile public relations accounts and executed successful brand partnership campaigns.

Academic Background

Matthew holds a Bachelor of Arts degree in Communication from the University of Wisconsin-Madison, where he graduated with honors.

Areas of Expertise

• Corporate communications and public relations

• Talent partnership and sports marketing strategy

• Brand building and reputation management

• Media relations and crisis communication

• Event planning and execution

• Stakeholder engagement and strategic partnerships

Professional Impact

Under Matthew's leadership, Jockey has significantly strengthened its brand positioning and visibility through strategic communication initiatives and high-profile talent partnerships. He has led the development of award-winning campaigns that have earned industry recognition and contributed to the company's overall business success.

Conclusion

With his extensive experience in corporate communications, talent partnerships, and sports marketing, Matthew is a valuable asset to Jockey International. He continues to drive innovation and enhance the company's brand reputation, positioning Jockey as a leader in the apparel and lifestyle industry.