Maura Dick

Vice President, US Fragrance & Makeup Marketing – Hermes, Narciso Rodriguez & Issey Miyake

Professional Overview
Maura Dick is an accomplished marketing executive with over 15 years of experience in the beauty and personal care industry. She currently serves as the Vice President of US Fragrance and Makeup Marketing for prestigious brands including Hermès, Narciso Rodriguez, and Issey Miyake at Shiseido. Maura is a strategic leader with deep expertise in global brand management, consumer engagement, and driving profitable growth across diverse product portfolios.

Experience Summary

Current Role
As Vice President of US Fragrance & Makeup Marketing at Shiseido, Maura is responsible for overseeing the development and execution of omnichannel marketing strategies to elevate the brand presence and drive sales performance for Hermès, Narciso Rodriguez, and Issey Miyake fragrances and cosmetics. She collaborates cross-functionally to enhance consumer experiences, optimize marketing mix, and maximize market share within the highly competitive U.S. beauty market.

Career Progression
Prior to her current role, Maura held several leadership positions at The Estée Lauder Companies, including Interim Vice President of Global Consumer Engagement for AVEDA, and various executive roles in global marketing for brands such as Clinique, Origins, and Ojon. She also served as the Chief Marketing Officer for the Skincare Brands division at The Better Being Co. and as an Operating Advisor at North Castle Partners, where she provided strategic guidance to portfolio companies.

Throughout her career, Maura has demonstrated a proven track record of driving business performance, optimizing marketing strategies, and developing high-performing teams. Her ability to navigate complex organizations, foster cross-functional collaboration, and deliver measurable results has earned her a reputation as a versatile and impactful marketing leader in the beauty industry.

Academic Background
Maura holds a Bachelor of Arts degree in Marketing and Communications from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Brand strategy and management

• Integrated marketing campaigns

• Digital and e-commerce marketing

• Consumer insights and segmentation

• Product portfolio optimization

• Team leadership and talent development

Professional Impact

• Drove double-digit sales growth for Clinique skincare products in North America through targeted consumer engagement and product innovation

• Spearheaded the successful launch of a new natural skincare line at The Better Being Co., resulting in a 25% increase in market share within the first year

• Implemented a comprehensive omnichannel marketing strategy for AVEDA that increased brand awareness and loyalty among key consumer segments

Conclusion
With her extensive experience, strategic vision, and proven ability to deliver results, Maura Dick is a highly respected marketing leader in the beauty industry. In her current role at Shiseido, she continues to drive the growth and success of iconic fragrance and makeup brands, while leveraging her deep expertise to create innovative, consumer-centric marketing solutions.