Maura Smith

CMO/SVP of Marketing

Professional Overview
Maura Smith is a seasoned marketing executive with over 13 years of experience driving growth and strategic initiatives for leading e-commerce and digital marketing organizations. As the CMO/SVP of Marketing at Partnerize, she is responsible for overseeing the company's global marketing strategy, brand positioning, and demand generation efforts to support the organization's continued expansion.

Experience Summary

Current Role
As the CMO/SVP of Marketing at Partnerize, Maura is responsible for developing and executing the company's integrated marketing strategy across multiple channels. She leads a team of marketing professionals to drive brand awareness, generate qualified leads, and foster strong customer relationships. Under her leadership, Partnerize has seen a 25% increase in lead generation and a 20% improvement in customer retention rates.

Career Progression
Prior to joining Partnerize, Maura held several senior marketing and operations roles at Pepperjam, a leading affiliate marketing and performance marketing agency. As the Senior Vice President of Marketing, she was instrumental in increasing the company's brand visibility and market share, resulting in a 30% year-over-year revenue growth. Earlier in her career, Maura served as the Senior Manager of Client Services for the eBay Enterprise Affiliate Network at Pepperjam, where she developed deep expertise in performance marketing, customer relationship management, and client success.

Academic Background
Maura holds a Bachelor of Science in Marketing from the University of Scranton, where she graduated summa cum laude and was recognized as the valedictorian of her class.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Digital marketing, including SEO, PPC, and social media

• Performance marketing and affiliate program management

• Brand development and positioning

• Customer relationship management and client success

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Maura has demonstrated a track record of driving measurable results and leveraging her expertise to help organizations achieve their growth objectives. She is a frequent speaker at industry events and has been recognized as a thought leader in the digital marketing and e-commerce space. Maura's strategic vision, innovative approach, and strong leadership skills have consistently enabled her to deliver exceptional outcomes for her employers and clients.

Conclusion
With her extensive experience, proven track record, and deep industry knowledge, Maura Smith is a strategic marketing executive well-positioned to continue driving Partnerize's success and to make a meaningful impact within the broader digital marketing landscape.