Executive Profile
Max Cartwright-Wilson currently serves as Ecommerce Director at DUSK.com, based in York, United Kingdom. With comprehensive experience in technology and ecommerce, Max plays a strategic role in driving the company’s digital initiatives and revenue growth. Max additionally operates as a Consultant at Altavega, leveraging substantial expertise across consulting and operational roles.
Professional Background
Current Position
- Ecommerce Director, DUSK.com
DUSK.com is a home and living ecommerce brand, focusing on products in the appliances and furniture sectors. The company is headquartered in Leeds, United Kingdom, and employs between 51-200 people.
- Max’s responsibilities likely center on leading ecommerce strategy, overseeing online sales performance, optimizing user experience, implementing digital marketing, and managing the online retail infrastructure.
- Max is identified in company org charts and employee directories as the ecommerce business lead, which implies direct influence over decision-making related to digital technology adoption, vendor selection, and digital customer journey optimization.
Additional Roles
- Consultant, Altavega
Max provides strategic consulting services, presumably on digital transformation, ecommerce strategy, and technology enablement.
- Entrepreneur, Founder of Frederic St James
- Frederic St James is an online platform featuring handmade leather bags sourced globally.
- Through this venture, Max demonstrates entrepreneurial skill and knowledge of supply chain, brand marketing, and luxury ecommerce.
Previous Experience
Max has prior roles at:
- Start Fitness UK
- Sub Sports
The nature of these positions indicates a career path focused on ecommerce operations, technology management, and digital retail. Max’s track record shows deep experience managing IT infrastructure and leading digital marketing initiatives for retail-facing organizations.
Education
- BSc, Information Technology – The Open University
This academic qualification underscores Max’s foundation in IT, supporting a data-driven and technically informed approach to digital commerce strategy and business operations.
Team & Organizational Structure
Within DUSK.com, Max leads a digital and marketing-focused team, which includes:
- Sophie Townsend – Senior E-commerce Executive
- Chloe Walshaw – Content Executive
This structure suggests Max is responsible for cross-functional leadership spanning content, marketing, digital product, and ecommerce infrastructure. The Marketing Team numbers 10 professionals, reinforcing the focus on digital growth.
Company Overview: DUSK.com
- Industry Focus: Appliances, Furniture, Home Living
- Headquarters: Leeds, UK
- Size: 51-200 employees
- Brand Positioning: “No one does home like us.”
- DUSK.com positions itself as a leading player in ecommerce for home goods, with ongoing initiatives likely centered on customer experience, logistics, and digital channel optimization.
Skills & Domain Expertise
- Ecommerce Development & Operations:
Extensive experience with omnichannel retail, digital platform management, and online customer acquisition.
- Digital Marketing Strategy:
Proven ability to devise and execute digital campaigns to drive sales and brand growth.
- IT Infrastructure Management:
Oversaw technical environments supporting scalable and secure ecommerce operations.
- Consulting:
Provides expertise to other organizations on digital transformation and commercial strategy in retail and technology domains.
- Entrepreneurship & Brand Building:
Experience founding and growing consumer brands, indicating end-to-end commercial know-how.
Key Insights for Engagement
Max Cartwright-Wilson is positioned as a digitally-savvy leader with direct influence over ecommerce technology adoption, vendor selection, and strategic investments at DUSK.com. The combination of hands-on IT expertise, commercial leadership, and entrepreneurial perspective makes Max a credible, decision-making contact for partners aiming to offer solutions in digital commerce, marketing technology, logistics, or IT infrastructure.
The company’s recent growth pattern, emphasis on digital marketing, and scaling of its ecommerce operations indicate priority areas where Max’s decisions will be critical. Max’s background suggests openness to innovative solutions in digital retail and a preference for data-driven, scalable approaches.
LinkedIn: [Max Cartwright-Wilson](http://www.linkedin.com/in/maxcartwrightwilson)
Location: York, United Kingdom
