Max Dyer

Vice President Marketing, La-Z-Boy Furniture - Casegoods Division

Professional Overview
Max Dyer is an accomplished marketing executive with over 20 years of experience driving growth and innovation in the furniture industry. As the Vice President of Marketing for the Casegoods Division at La-Z-Boy Furniture, he oversees all marketing strategies, brand management, and go-to-market initiatives to enhance the company's market positioning and drive sales.

Experience Summary

Current Role
As the Vice President of Marketing for La-Z-Boy Furniture's Casegoods Division, Max is responsible for leading the development and implementation of comprehensive marketing plans to support the company's product lines and drive revenue growth. He oversees a team of marketing professionals and collaborates cross-functionally to align marketing initiatives with broader business objectives. Under his leadership, the Casegoods Division has consistently exceeded sales targets and strengthened its brand presence in the highly competitive furniture market.

Career Progression
Max began his career in marketing at a leading home furnishings retailer, where he honed his skills in consumer insights, product positioning, and digital marketing. He then transitioned to the manufacturing side of the industry, taking on progressive marketing roles at several prominent furniture brands. Prior to joining La-Z-Boy, Max served as the Director of Marketing for a major case goods manufacturer, where he led the successful launch of several new product lines and implemented innovative marketing campaigns that resulted in double-digit sales growth.

Academic Background
Max holds a Bachelor of Business Administration degree with a concentration in Marketing from the University of Michigan. He is also a certified Digital Marketing Strategist, having completed a specialized program at the Digital Marketing Institute.

Areas of Expertise

• Furniture industry marketing

• Brand strategy and management

• Omnichannel marketing campaigns

• Consumer insights and market research

• Product launch and lifecycle management

• Digital marketing and e-commerce optimization

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at La-Z-Boy, Max has spearheaded the development and implementation of several highly successful marketing campaigns that have elevated the Casegoods Division's brand positioning and driven significant revenue growth. He played a pivotal role in the launch of the company's first-ever online sales platform, which has become a crucial revenue stream and contributed to a 25% increase in e-commerce sales over the past three years.

Conclusion
With his extensive experience, strategic vision, and proven track record of driving results, Max Dyer is a valuable asset to the La-Z-Boy Furniture team. He continues to push the boundaries of traditional furniture marketing, leveraging data-driven insights and innovative digital strategies to deliver exceptional value for the company and its customers.