Professional Summary
Professional Overview
Max Morrison is an accomplished Senior Manager of Implementation with extensive experience in the automotive industry. He specializes in successfully guiding the implementation of innovative technology solutions that drive operational efficiency and enhance customer experiences.
Experience Summary
Current Role
As the Senior Manager of Implementation at Tekion Corp, Max oversees a team responsible for the seamless deployment of Tekion's state-of-the-art automotive retail platform. In this role, he ensures a smooth transition for clients, leading cross-functional teams to optimize workflows, train staff, and deliver measurable business impact. Under Max's leadership, Tekion has consistently exceeded client satisfaction targets, with an average CSAT score of 4.8/5.0.
Career Progression
Max brings a wealth of industry expertise to his current position, having progressed through various roles in the automotive sector. He has served as an Implementation Success Manager and Specialist at Tekion, an Implementation Consultant at CDK Global, and held leadership positions in fixed operations and parts management at prominent dealerships. Throughout his career, Max has demonstrated a keen ability to bridge the gap between technology and operational excellence, earning a reputation as a trusted advisor to his clients.
Academic Background
Max holds a Bachelor of Science in Management Information Systems from the University of Colorado Boulder, where he graduated cum laude.
Areas of Expertise
- Automotive industry implementation and project management
- Streamlining workflows and enhancing operational efficiency
- Cross-functional team leadership and stakeholder management
- Client relationship building and consultative problem-solving
- Change management and staff training
Professional Impact
During his tenure at Tekion, Max has played a pivotal role in the successful implementation of the company's platform at over 50 dealership groups, representing a combined 1,200+ stores. He has been recognized for his ability to drive tangible business results, with several clients reporting double-digit improvements in key performance indicators such as customer satisfaction, parts availability, and technician productivity.
Conclusion
With his extensive industry expertise, technical proficiency, and proven track record of delivering exceptional implementation outcomes, Max is poised to continue driving innovation and transformation within the automotive retail landscape. He is committed to empowering his clients to leverage cutting-edge technology solutions that elevate their businesses and enhance the customer experience.
