Professional Summary
Professional Overview
Max Terry is an accomplished Product Marketing Director within the Software and Advanced Technology Group at Intel Corporation. With extensive expertise in B2B marketing, audience strategy, and demand generation, he drives impactful product and go-to-market initiatives for Intel's cutting-edge software and technology solutions.
Experience Summary
Current Role
As the Product Marketing Director at Intel, Max is responsible for leading the strategic planning and execution of product marketing campaigns. He collaborates closely with cross-functional teams to develop and implement effective marketing strategies that enhance product visibility, drive pipeline growth, and strengthen Intel's position as a trusted industry leader.
Career Progression
Prior to his current role, Max held several progressively senior marketing positions at Intel, including Audience Strategy Director for the company's Cross Portfolio Marketing and Director of B2B Marketing Strategy. He has a proven track record of delivering measurable results, having driven successful marketing initiatives that generated significant revenue growth and market share expansion.
Before joining Intel, Max served as the Sr. Manager of Demand Marketing at Altera, where he was instrumental in developing and executing strategic marketing plans to support the company's semiconductor product portfolio. He also held various client-facing roles, including Director of Business Development at CatapultWorks and Group Account Director at Tribal DDB.
Academic Background
Max holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Management.
Areas of Expertise
- Product marketing strategy and execution
- Audience segmentation and targeting
- Demand generation and lead nurturing
- Marketing campaign planning and optimization
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
Professional Impact
During his tenure at Intel, Max has spearheaded the development and launch of several high-profile product marketing campaigns that have significantly contributed to the company's revenue growth and market share expansion. He has a proven track record of aligning marketing initiatives with business objectives, resulting in measurable impact on pipeline development, customer acquisition, and brand awareness.
Conclusion
With his extensive experience in the software and technology industry, coupled with his strategic marketing acumen and data-driven approach, Max Terry is well-positioned to drive continued success for Intel's Software and Advanced Technology Group. His leadership, expertise, and collaborative mindset make him a valuable asset in shaping the company's product marketing strategies and delivering exceptional results.
