Executive Profile
Maxime Ivancich is a senior marketing leader currently serving as Director of Performance Marketing & Insights at Bulk™, a leading UK-based sports nutrition company. His expertise is rooted in data-driven marketing strategy, with a focus on leveraging analytics for performance optimization across digital and brand channels. Maxime operates from the United Kingdom and demonstrates a passionate, mastery-driven approach to his professional endeavors.
Professional Experience
Current Role: Director of Performance Marketing & Insights, Bulk™
- Role Scope: Develops and oversees performance marketing initiatives and strategic insights to drive scalable customer acquisition, retention, and growth in a competitive FMCG landscape.
- Notable Responsibilities:
- Leadership of performance marketing, including digital advertising, customer analytics, and reporting.
- Integration of brand planning with measurable marketing outcomes.
- Collaboration with cross-functional teams such as brand marketing, ecommerce, and loyalty (evidenced by repeated mention in org chart and workplace summaries).
- Reputation: Recognized internally and externally as a data-driven individual with a demonstrable commitment to mastering new challenges and delivering marketing innovation.
Additional Experience
- The explicit tenure at Bulk™ is confirmed, with performance marketing and brand planning roles attributed to Maxime. The specific duration at the company is not detailed but his current senior position is consistently referenced.
- Educational background at INSEEC U., a prestigious business school, indicating a strong foundation in business and management principles supporting his executive-level marketing decisions.
Public Profile & Professional Footprint
- LinkedIn: [Maxime Ivancich - Bulk™](http://www.linkedin.com/in/maxime-ivancich-81127296)
- Showcases a data-driven approach, an international education (INSEEC U.), and residence/work in the United Kingdom.
- Public posts and activity highlight engagement in talent management and performance marketing within Bulk™.
- Instagram: [@maxime_ivancich](https://www.instagram.com/maxime_ivancich/)
- Lists title as Head of Performance Marketing @bulk.
- Public profile indicates an approachable, engaged presence with 227 followers, reflecting connectivity within the marketing and broader professional community.
Company Context: Bulk™
- Business Segment: Sports nutrition and bodybuilding supplements (FMCG).
- Headquarters: Colchester, United Kingdom.
- Employees: 201–500.
- Company Growth: Since launch in 2005, Bulk™ has scaled from a small storage facility to a modern 16,000 sq ft. warehouse and manufacturing operation.
- Positioning: Known as the UK’s fastest-growing supplier in its segment, Bulk™ emphasizes product quality, a broad range, and competitive pricing.
- Key Executives (for potential stakeholder mapping or collaborative context):
- Billie Bradberry, Board CMO & Equity Partner
- Ciaran Lyne, Director Of Brand Marketing
- Nishil Karia, Head Of Loyalty And Retention
Professional Network & Organizational Structure
Maxime sits at a strategically pivotal point in Bulk™’s marketing hierarchy, reporting alongside senior executives such as the Board CMO and Brand Marketing Director. His role requires integration with both brand-focused and data-centric marketing teams, making him a decision-maker for vendor engagements, platform evaluations, and new marketing technologies.
Education
INSEEC U. – Business or Marketing discipline (specific degree not listed). This education underpins an analytical, business-oriented mindset and ability to adopt best practices from the European business school tradition.
Summary of Actionable Insights
- Decision-Making Authority: As Director of Performance Marketing & Insights, Maxime likely controls or heavily influences digital marketing budgets, evaluation of marketing technologies, and selection of data analytics vendors.
- Key Interests: Data-driven marketing, cross-channel campaign performance, digital marketing innovation, and brand-measurable outcomes.
- Engagement Style: Values mastery and data-backed decisions; open to new marketing technologies and approaches that demonstrably impact key performance metrics.
Maxime Ivancich represents a significant influencer and stakeholder in Bulk™’s digital marketing trajectory, embedded within a rapidly growing, metric-focused organization, and driven by analytical rigor and strategic leadership in performance marketing.
