Maximilian Greif
Performance Marketing Leader | Director of Performance Marketing EU
Professional Overview
Maximilian Greif is an accomplished performance marketing leader with extensive expertise in driving digital growth strategies across the European market. As the Director of Performance Marketing EU at Athletic Greens, he oversees the brand's performance marketing initiatives, leveraging his deep understanding of search engine advertising (SEA), social media advertising, and data-driven marketing to optimize campaigns and deliver measurable results.
Experience Summary
Current Role
As the Director of Performance Marketing EU at Athletic Greens, Maximilian is responsible for leading the brand's performance marketing efforts across the European region. He works closely with cross-functional teams to develop and implement comprehensive digital marketing strategies, utilizing advanced analytics and testing methodologies to maximize the efficiency and impact of campaigns. Maximilian's ability to identify and capitalize on emerging trends has been instrumental in driving the brand's digital growth and market share expansion in Europe.
Career Progression
Prior to his current role, Maximilian held progressive leadership positions in the performance marketing industry. He served as the Head of Performance Marketing at LOVOO, where he spearheaded the optimization of the company's SEA and Facebook advertising campaigns, resulting in significant improvements in customer acquisition and ROI. Maximilian also held the role of Head of SEA & Facebook Advertising at Visual Meta GmbH, where he demonstrated his expertise in developing and executing successful digital marketing strategies.
Maximilian's career journey began as an Auszubildener Kaufmann für Marketingkommunikation at Iven & Hillmann - an LBi Group Company, where he gained valuable hands-on experience in the field of marketing communications. He further honed his skills during a Praktikant role at C.T.B. Werbeagentur, demonstrating his adaptability and passion for the industry.
Academic Background
Maximilian holds a degree in marketing communications, showcasing his strong academic foundation in the field.
Areas of Expertise
- Performance marketing strategy and execution
- Search engine advertising (SEA) optimization
- Social media advertising (Facebook, Instagram)
- Data-driven marketing and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Maximilian has consistently demonstrated his ability to drive impactful results for the brands he has served. His strategic approach, analytical mindset, and data-driven decision-making have enabled him to deliver significant improvements in customer acquisition, campaign efficiency, and overall marketing performance.
Conclusion
Maximilian Greif is a seasoned performance marketing leader with a proven track record of driving digital growth and innovation in the European market. With his extensive expertise, strategic vision, and data-driven approach, he is poised to continue making a meaningful impact on the brands he serves.
