Professional Overview
Maya Goldfine is a seasoned retail merchandising executive with over 15 years of experience driving innovation and growth across leading apparel and lifestyle brands. As the Vice President of Merchandising at Beyond Yoga, she is responsible for shaping the brand's product strategy, identifying emerging trends, and optimizing the go-to-market process to deliver exceptional customer experiences.
Experience Summary
Current Role
As the Vice President of Merchandising at Beyond Yoga, Maya is responsible for overseeing the company's product development, assortment planning, and inventory management strategies. She leads a talented team of merchandisers and collaborates closely with the design, marketing, and sales functions to ensure the brand's offerings resonate with its loyal customer base. Under her leadership, Beyond Yoga has expanded its product categories, strengthened its omnichannel presence, and solidified its position as a leading athleisure brand.
Career Progression
Prior to her current role, Maya held several key merchandising positions at prominent brands, including SKIMS, Athleta, and The RealReal. At SKIMS, she served as the Director and Senior Director of Intimates, Shapewear, and Swim, where she played a pivotal role in the brand's rapid growth and expansion into new product categories. At Athleta, she led the Collaborations team and the Trend & Advanced Concept Design function, driving innovative product concepts and strategic partnerships. Her background also includes experience in graphic design and visual merchandising, further enhancing her understanding of the retail landscape.
Academic Background
Maya holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Los Angeles, where she graduated with distinction.
Areas of Expertise
- Retail merchandising strategy and execution
- Product development and assortment planning
- Trend forecasting and consumer insights
- Omnichannel retail operations
- Cross-functional collaboration and team leadership
- Brand building and positioning
Professional Impact
Throughout her career, Maya has consistently demonstrated her ability to drive growth and innovation. At SKIMS, she played a key role in expanding the brand's product portfolio and strengthening its market presence, contributing to its remarkable success. At Athleta, she spearheaded the development of several high-profile collaborations, effectively elevating the brand's profile and engaging with new customer segments.
Conclusion
With her deep industry expertise, strategic vision, and proven track record of success, Maya Goldfine is poised to continue making a significant impact in the retail and apparel industry. As the Vice President of Merchandising at Beyond Yoga, she is committed to leveraging her knowledge and leadership skills to propel the brand's growth and deliver exceptional value to its customers.
