Professional Summary

Professional Overview

Maya Steeves is an accomplished marketing and partnerships executive with over 20 years of experience in the food and beverage industry. As the Vice President of Media, Partnerships and Field Marketing at Tropical Smoothie Cafe, she leverages her expertise in strategic brand development, media planning, and field marketing to drive business growth and strengthen the company's presence in the market.

Experience Summary

Current Role

In her current role as Vice President of Media, Partnerships and Field Marketing at Tropical Smoothie Cafe, Maya is responsible for overseeing the company's media strategy, developing and managing key partnerships, and leading the field marketing team. She has been instrumental in implementing data-driven marketing initiatives that have resulted in increased brand awareness, improved customer engagement, and enhanced franchise support.

Career Progression

Throughout her career, Maya has demonstrated a strong track record of success in various leadership roles. Prior to her current position, she served as the Vice President of Media and Partnerships, Senior Director of Media and Partnerships, and Senior Director of Local Media and Partnerships at Tropical Smoothie Cafe. She has also held roles in regional marketing and account management at Papa John's International and Source Communications, respectively.

Maya's diverse background and extensive experience in the food and beverage industry have enabled her to develop a deep understanding of market trends, consumer behavior, and effective marketing strategies. Her ability to collaborate cross-functionally and drive measurable results has earned her a reputation as a strategic and results-oriented leader.

Academic Background

Maya holds a Bachelor's degree in Marketing from the University of Florida and a Master's degree in Integrated Marketing Communications from New York University. Her academic achievements and specializations have provided a strong foundation for her successful career in the marketing and partnerships field.

Areas of Expertise

• Media planning and strategy development

• Partnerships and collaborations

• Field marketing and franchise support

• Data-driven marketing initiatives

• Brand development and positioning

• Cross-functional team leadership

• Strategic planning and execution

Professional Impact

Throughout her career, Maya has been instrumental in driving business growth and enhancing brand visibility for the organizations she has served. At Tropical Smoothie Cafe, she has played a pivotal role in developing and implementing successful media campaigns, forging strategic partnerships, and leading field marketing initiatives that have contributed to the company's expansion and market share.

Conclusion

With her extensive industry experience, strategic mindset, and proven track record of success, Maya Steeves is poised to continue making a significant impact in the food and beverage industry. Her commitment to data-driven decision-making, innovative marketing strategies, and collaborative leadership make her a valuable asset to Tropical Smoothie Cafe as it continues to grow and evolve.