Mayra Souza — Director of Marketing, PR & Communications, Girard-Perregaux Americas
Executive Summary
Mayra Souza currently serves as Director of Marketing, PR & Communications — Girard-Perregaux Americas. She is based in Miami, FL, US, and leads marketing, public relations, and communications for the Americas region at Girard-Perregaux, a renowned Swiss luxury watch manufacturer. Her expertise centers on both internal and external communications strategies, with a strong foundation in digital platforms.
Professional Experience
Current Role
Director of Marketing, PR & Communications — Girard-Perregaux Americas
- Responsible for developing and executing comprehensive marketing and communication strategies for the Americas division.
- Extensive involvement with internal teams and external stakeholders, driving brand visibility and engagement.
- Leads digital campaigns and public relations, often showcasing key product launches and heritage storytelling (e.g., campaigns for the Laureato 42 mm Pink Gold).
- Demonstrated ability to elevate iconic product lines and position brand narratives for luxury audiences within the Americas.
Recent Noteworthy Activity:
- Promoted the launch of Girard-Perregaux’s Laureato 42 mm Pink Gold in Sage Green and Ultramarine Blue, emphasizing the collection’s heritage and brand values through orchestrated marketing messaging:
> "A symphony of shapes, an orchestra of hues. Sage for wisdom, a result of great experience. Ultramarine, for extreme refinement and elegance. You might say it’s ‘new’... We say it’s iconic. The Laureato, since 1975."
[LinkedIn Post, May 7, 2024](https://www.linkedin.com/posts/mayradsouza_gp-laureato-iconic-activity-7193769753780383744-HfRT)
Background & Skills
- Versatile professional background with expertise in both internal and external communications.
- Substantial experience in digital marketing, recognized for integrating digital channels into luxury branding initiatives.
Education
- Dubai Digital (details on degree or program unspecified). The institution’s focus suggests proficiency in contemporary digital marketing trends and practices, valuable for driving digital transformation within legacy luxury brands.
Key Professional Attributes
- Location: Miami, FL, USA
- Leadership: Directs cross-functional teams in the Americas, liaising with both corporate headquarters and local markets.
- Communications: Skilled in managing complex communication requirements for a multi-national, luxury brand.
- Digital Expertise: Applies digital tools and channels to create multi-market campaigns and enhance customer engagement.
- Brand Stewardship: Strong capability in brand storytelling, particularly with heritage and iconic product lines in the luxury watch sector.
Organizational Context: Girard-Perregaux
- Girard-Perregaux is a historic Swiss watchmaker, globally recognized for its blend of traditional craftsmanship and innovation.
- The Americas division operates from Miami, serving as a strategic hub for North American and Latin American markets.
- Recent product launches focus on limited editions and colorways that reinforce brand legacy and connect with affluent, design-driven clientele.
Additional Information
- LinkedIn Profile: [Mayra Souza](http://www.linkedin.com/in/mayradsouza)
- Industry Recognition: Regularly featured in campaigns and official communications, with posts attracting engagement from both industry peers and consumers.
- Professional Interests: Insights suggest a particular interest in digital communication trends, luxury brand narrative development, and leveraging heritage as a unique value proposition.
Actionable Insights
Mayra Souza holds a pivotal role in shaping market perception and consumer engagement for Girard-Perregaux across the Americas. Her profile indicates an orientation towards digital transformation, luxury branding, and strategic storytelling. The Miami location is central to the brand’s Americas operations, and she has demonstrated success in coordinating market launches and luxury sector campaigns that emphasize the intersection of tradition and innovation.
