Professional Summary
Professional Overview
Mazy Rhuberg is an experienced marketing professional with a strong track record of driving brand growth and innovation. As the Director of Marketing at Traditional Medicinals, Inc., she is responsible for leading the company's marketing strategy and overseeing the execution of cross-functional marketing initiatives across various channels.
Experience Summary
Current Role
As the Director of Marketing at Traditional Medicinals, Inc., Mazy is responsible for developing and implementing the company's comprehensive marketing strategy to support the growth of its portfolio of natural and organic herbal tea products. In this role, she oversees all aspects of the marketing mix, including brand positioning, product development, promotional campaigns, and digital marketing initiatives. Mazy has played a key role in expanding the company's market share and strengthening its brand presence in the rapidly evolving natural products industry.
Career Progression
Prior to her current role, Mazy has held various marketing positions within the consumer packaged goods (CPG) industry. She served as a Marketing Consultant for Innovation and Research at Ghirardelli Chocolate Company, where she provided strategic insights to support the development of new product lines. Mazy also worked as a Brand Marketing Consultant at Plum Organics, where she contributed to the successful launch of several organic baby food and snack products.
Earlier in her career, Mazy held roles of increasing responsibility at Ghirardelli Chocolate Company, progressing from Brand Manager to Senior Brand Manager. In these positions, she spearheaded successful brand awareness campaigns, implemented customer-centric marketing programs, and drove the introduction of innovative chocolate products that resonated with health-conscious consumers.
Academic Background
Mazy holds a Bachelor of Arts degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Consumer insights and market research
- Product innovation and new product launches
- Digital marketing and e-commerce optimization
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Traditional Medicinals, Inc., Mazy has played a pivotal role in driving the company's market share growth and brand recognition within the natural products industry. She has successfully launched several new herbal tea varieties that have been well-received by health-conscious consumers, contributing to a double-digit increase in the company's overall sales.
Mazy's ability to leverage consumer insights and digital marketing strategies has enabled Traditional Medicinals to enhance its online presence and e-commerce capabilities, leading to a significant expansion in the company's customer base. Moreover, her collaborative approach and strong cross-functional leadership have been instrumental in fostering a culture of innovation and continuous improvement within the organization.
Conclusion
With her extensive experience in the CPG industry and her proven expertise in brand management and marketing strategy, Mazy Rhuberg is a strategic and results-oriented marketing professional who is well-positioned to drive continued growth and success for Traditional Medicinals, Inc. in the evolving natural products market.
