Medha Basu - Cofounder and Communication Specialist

Professional Overview

Medha Basu is a versatile communication and sustainability professional with over 7 years of experience in the impact and engineering sectors. As the Cofounder of Slate of Swan - Impact Communication Studio and Lead of Communication and Engagement at Consultivo, she leverages her expertise in data-driven communication, digital engagement, and sustainability analysis to drive meaningful change.

Experience Summary

Current Roles

Cofounder, Slate of Swan - Impact Communication Studio (2023 - Present)

Responsible for developing strategic communication plans and digital campaigns to amplify the impact of social enterprises and sustainability initiatives

Leads a team of communication experts in crafting compelling narratives and driving audience engagement

Collaborates with clients to translate complex sustainability data and impact metrics into accessible, impactful content

Lead, Communication and Engagement, Consultivo (2023 - Present)

Oversees the communication and stakeholder engagement strategies for Consultivo's sustainability and engineering projects

Develops tailored communication plans to effectively disseminate project updates, technical information, and impact data to diverse stakeholder groups

Manages a team of communication specialists to ensure consistent brand messaging and seamless client interactions

Career Progression

Partner, Aefab Annapurna Engineering (2022 - Present)

Provides strategic communication guidance and support for the firm's engineering projects, ensuring effective client and stakeholder management

Lead, Communication, Consultivo (2018 - 2022)

Spearheaded the communication function, driving digital outreach, content creation, and media relations to amplify the company's sustainability and engineering expertise

Achieved a 35% increase in website traffic and a 25% growth in social media engagement through targeted digital campaigns

Sustainability Analyst, Consultivo (2016 - 2018)

Conducted data analysis and research to support the firm's sustainability-focused initiatives, with a focus on communicating complex information to diverse stakeholders

Internships, Verde Ventures (2015 - 2016)

Gained experience in corporate communication and digital engagement, contributing to the organization's sustainability-driven projects

Academic Background

Medha holds a Master's degree in Sustainability Management from the University of Oxford, where she specialized in data-driven communication and stakeholder engagement strategies.

Areas of Expertise

Strategic communication and digital campaign development

Sustainability data analysis and impact reporting

Stakeholder engagement and community outreach

Technical writing and content creation

Project management and team leadership

Professional Impact

Developed and executed a comprehensive communication strategy that resulted in a 40% increase in client engagement for a major renewable energy project

Led the communication and digital outreach efforts for an award-winning sustainable urban development initiative, contributing to a 50% increase in community participation

Authored a series of thought-leadership articles on the role of data-driven communication in driving sustainability, published in leading industry publications

Conclusion

Medha Basu's diverse expertise and track record of driving impactful communication and engagement initiatives make her a valuable asset in the impact and engineering sectors. Her ability to translate complex data into compelling narratives, coupled with her passion for sustainability, positions her as a trusted advisor and communication specialist committed to driving positive change.