Meenakshi Shende

Digital Marketing Manager, Ekta Cosmetics

Professional Overview
Meenakshi Shende is an experienced Digital Marketing Manager with a strong track record of driving successful online campaigns and enhancing digital presence for leading brands. With expertise spanning SEO, social media optimization, search, display, video, and mobile advertising, she has consistently delivered impactful results for her clients across diverse industries.

Experience Summary

Current Role
As the Digital Marketing Manager at Ekta Cosmetics, Meenakshi is responsible for overseeing the company's comprehensive digital marketing strategy. In this role, she leads cross-functional teams to conceptualize and execute innovative campaigns that amplify the brand's online visibility, engagement, and conversions. Meenakshi's strategic approach and data-driven decision-making have been instrumental in driving significant growth in Ekta Cosmetics' digital footprint and market share.

Career Progression
Prior to her current position, Meenakshi held various digital marketing leadership roles, including Performance Marketing Manager at COSMIC NUTRACOS SOLUTIONS PVT. LTD. and Digital Marketing Manager at Bahri Estates. In these roles, she spearheaded the implementation of successful SEO, SMO, search, display, video, and mobile campaigns, consistently exceeding performance targets and delivering measurable impact on client businesses. Meenakshi's career journey also includes her previous experience as a Senior SEO & Digital Marketing Manager at Innovative Business Solutions and an SEO Executive at PRISM SOFTWARE (GB) LTD.

Academic Background
Meenakshi holds a Bachelor's degree in Computer Science from the University of Delhi, where she graduated with distinction. Her strong academic foundation and technical expertise have been instrumental in her ability to deliver data-driven, technology-enabled digital marketing solutions.

Areas of Expertise

• Search Engine Optimization (SEO)

• Social Media Optimization (SMO)

• Search Engine Marketing (SEM)

• Display and Video Advertising

• Mobile Marketing

• Campaign Management and Performance Tracking

• Data Analysis and Insights-Driven Decision Making

• Cross-Functional Team Leadership and Collaboration

Professional Impact
Throughout her career, Meenakshi has consistently demonstrated her ability to drive significant growth and impact for her clients. At Bahri Estates, she spearheaded a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 25% improvement in lead generation. At COSMIC NUTRACOS SOLUTIONS PVT. LTD., her performance marketing initiatives led to a 28% increase in online sales and a 20% reduction in customer acquisition costs.

Conclusion
Meenakshi Shende is a seasoned Digital Marketing Manager with a proven track record of delivering measurable results for leading brands. Her strategic approach, technical expertise, and ability to drive cross-functional collaboration make her a valuable asset to the organizations she serves. As she continues to excel in her current role at Ekta Cosmetics, Meenakshi is poised to further strengthen the company's digital presence and contribute to its long-term success.