Meg Barr

Professional Summary

Meg Barr is an accomplished marketing leader with over 5 years of experience driving global brand growth and product innovation across the beauty and wellness industries. In her current role as Director of Global Marketing at Shark Beauty, Meg oversees the development and execution of integrated marketing strategies to enhance brand awareness and drive sales for the company's flagship product lines.

Professional Experience

Current Role

As Director of Global Marketing at SharkNinja, Meg is responsible for leading cross-functional teams to develop and implement comprehensive marketing campaigns that elevate the Shark Beauty brand worldwide. Key achievements in her current role include:

• Spearheaded the launch of the brand's first premium line of haircare tools, resulting in a 28% increase in international market share within the first 6 months

• Revamped the company's digital marketing strategy, boosting online sales by 32% and improving customer engagement metrics by 45%

• Collaborated with R&D to conceptualize and bring to market 3 innovative new product SKUs, each of which achieved 150% of their first-year sales targets

Career Progression

Prior to joining SharkNinja, Meg held several progressive marketing roles at leading beauty and wellness brands. As Senior Manager of Product Marketing at Love Wellness, she led the go-to-market strategy for new supplement and personal care product launches, driving a 42% increase in year-over-year revenue.

Earlier in her career, Meg spent several years at The Estée Lauder Companies, where she managed North America marketing for the Origins and Lab Series brands. In this capacity, she implemented targeted digital campaigns that expanded the brands' customer base and improved online conversion rates by an average of 18%.

Education

Meg holds a Bachelor of Science in Business Administration from the University of Southern California, with a concentration in Marketing. She graduated magna cum laude and was inducted into the Phi Beta Kappa honor society.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and product launches

• Digital marketing and e-commerce optimization

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analytics

Professional Impact

Throughout her career, Meg has demonstrated a proven track record of driving measurable business impact through innovative marketing initiatives. Her ability to blend creative thinking with analytical rigor has consistently enabled her to deliver exceptional results for the brands she has represented.

Meg is a passionate advocate for the beauty and wellness industries, frequently contributing her insights to industry publications and speaking at prominent trade events. She is committed to continued professional development and is actively involved in mentoring early-career marketers.