Meg Ferillo
Senior UX Researcher | Columbus, Ohio, United States
Professional Overview
Meg Ferillo is a seasoned UX researcher with over a decade of experience driving user-centric design and innovation across diverse industries. As the Senior UX Researcher at CoverMyMeds, she leverages her deep expertise in qualitative and quantitative research methods to uncover customer insights and inform the development of impactful digital solutions.
Experience Summary
Current Role
As the Senior UX Researcher at CoverMyMeds, Meg is responsible for leading comprehensive user research initiatives to support the organization's product development and digital strategy. She partners closely with cross-functional teams to gather user feedback, analyze data, and translate insights into actionable design recommendations. Through her research, Meg has played a pivotal role in enhancing the user experience of CoverMyMeds' award-winning healthcare technology platform, resulting in improved customer satisfaction and increased product adoption.
Career Progression
Prior to her current role, Meg held various positions that allowed her to hone her skills in user experience, design strategy, and marketing. As the Innovation UX Strategist at Huntington National Bank, she spearheaded the ideation and prototyping of new digital banking features, driving a 25% increase in customer engagement. Meg also served as the Director of Marketing and Communications & Creative Program Manager at Civitas Experiential, where she led the development of branded experiences and campaigns that elevated the company's visibility and market presence.
Academic Background
Meg holds a Bachelor of Arts degree in Communication from The Ohio State University, where she graduated with honors and specialized in digital media and user experience design.
Areas of Expertise
- User research and usability testing
- Qualitative and quantitative data analysis
- Interaction design and information architecture
- Persona development and customer journey mapping
- Facilitating design thinking workshops
- Translating research insights into design recommendations
Professional Impact
Throughout her career, Meg has consistently demonstrated her ability to drive positive change and impact for her employers and clients. At CoverMyMeds, she has led the implementation of a comprehensive user research program that has contributed to the development of innovative digital solutions, resulting in a 30% increase in customer satisfaction. Meg's industry thought leadership is also reflected in her contributions to industry publications and conferences, where she shares her expertise in user-centered design.
Conclusion
Meg Ferillo is a highly versatile UX researcher with a proven track record of delivering measurable results. Her passion for user-centric design, combined with her analytical mindset and collaborative approach, make her a valuable asset to any organization seeking to enhance their digital offerings and improve the overall customer experience.
