Meg Scarborough, Lead Technical Content Consultant
Professional Overview
Meg Scarborough is a seasoned marketing and content strategist with over a decade of experience in the technology and consulting sectors. As the Lead Technical Content Consultant at LaunchSquad, she leverages her expertise in digital content creation, strategy, and project management to drive impactful brand narratives and thought leadership for her clients.
Experience Summary
Current Role
As the Lead Technical Content Consultant at LaunchSquad, Meg is responsible for developing and executing comprehensive content strategies that support her clients' marketing and business objectives. In this role, she oversees a team of content specialists, coordinates cross-functional collaboration, and delivers high-impact digital content that resonates with target audiences. Meg's keen ability to translate complex technical concepts into accessible, engaging narratives has earned her a reputation as a trusted advisor and content strategist.
Career Progression
Prior to her current role, Meg served as the Founder and CEO of Megawatt, a boutique digital marketing agency specializing in content creation and strategy. In this capacity, she worked closely with tech startups and established organizations to elevate their brand voice and digital presence. Meg's background also includes roles as a Senior Digital Content Strategist and Digital Content Producer at LaunchSquad, where she honed her skills in content planning, creation, and optimization.
Academic Background
Meg holds a Master's degree in English from Rice University, where she also served as a Graduate Program Assistant. Her academic background and passion for effective communication have been instrumental in shaping her approach to content strategy and development.
Areas of Expertise
- Digital content strategy and creation
- Technical writing and thought leadership
- Project management and team leadership
- Brand narrative development
- Content marketing and optimization
Professional Impact
Throughout her career, Meg has played a pivotal role in driving impactful content initiatives for her clients. Notable achievements include:
- Spearheading a comprehensive content strategy that resulted in a 32% increase in website traffic and a 27% boost in lead generation for a leading cybersecurity firm.
- Developing a thought leadership campaign that positioned a SaaS startup as a industry thought leader, resulting in a 40% increase in media placements and a 25% lift in brand awareness.
- Leading a cross-functional team to create a series of educational videos that improved customer onboarding and reduced support tickets by 19% for a major enterprise software provider.
Conclusion
With her exceptional content expertise, strong technical acumen, and proven track record of delivering impactful results, Meg Scarborough is a valuable asset to the LaunchSquad team and her clients. Driven by a passion for effective communication and a commitment to driving business growth, she continues to evolve as a strategic content leader in the technology and consulting industries.
