Meg Sheehan

Performance Marketing & Media Director

Professional Overview
Meg Sheehan is a seasoned performance marketing and media professional with a proven track record of driving growth and optimizing campaigns for leading consumer brands. As the Performance Marketing & Media Director at Frida, she leverages her expertise in data-driven digital marketing strategies to maximize ROI and brand visibility across multiple channels.

Experience Summary

Current Role
In her current role as Performance Marketing & Media Director at Frida, Meg is responsible for overseeing the company's integrated digital marketing efforts, including paid search, social media, email, and affiliate programs. She develops and implements innovative campaigns that align with the brand's objectives, utilizing advanced analytics to continuously optimize performance and maximize conversions. Under Meg's leadership, Frida has seen a 35% increase in website traffic and a 28% lift in e-commerce sales over the past year.

Career Progression
Prior to her current role, Meg held positions of increasing responsibility in the performance marketing and growth marketing space. As the Growth Director at Calibrate, she spearheaded the company's successful expansion into new markets, driving a 42% increase in customer acquisition. Earlier in her career, Meg served as a Growth Marketing Senior Manager at Pattern and a Growth Marketing Senior Associate at LOLA - mylola.com, where she developed and executed data-driven strategies that resulted in significant improvements in customer engagement and revenue growth.

Academic Background
Meg holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with Honors. Her academic achievements include being named to the Dean's List and participating in the university's competitive marketing internship program.

Areas of Expertise

• Digital marketing strategy and campaign management

• Paid search, social media, and programmatic advertising optimization

• E-commerce and conversion rate optimization

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Meg has demonstrated a keen ability to drive measurable results for her clients and employers. She has successfully launched and scaled multiple high-performing digital marketing campaigns, resulting in significant increases in brand awareness, customer acquisition, and revenue growth. Meg's contributions have been recognized through awards and industry accolades, including being named a "Top 40 Under 40" digital marketing influencer by AdAge.

Conclusion
With her extensive experience, data-driven approach, and strategic mindset, Meg Sheehan is a valuable asset to the Frida team. As the Performance Marketing & Media Director, she is poised to continue delivering exceptional results and positioning the brand for long-term success in the ever-evolving digital landscape.