Megan Boniface

Brand Protection Specialist

Professional Overview

Megan Boniface is an experienced Brand Protection Specialist with a demonstrated history of delivering high-impact results in the automotive industry. With a strong background in sales, marketing, and customer service, she leverages her expertise to safeguard the integrity and reputation of prominent brands.

Experience Summary

Current Role

As the Brand Protection Specialist at General Motors, Megan is responsible for developing and implementing comprehensive strategies to identify, investigate, and mitigate potential threats to the company's brand. Her key duties include monitoring online and offline channels for unauthorized use of GM's intellectual property, collaborating with internal stakeholders to address brand violations, and driving initiatives to educate employees and partners on brand protection best practices.

Career Progression

Prior to her current role, Megan served as an Assistant Account Manager at General Motors, where she was instrumental in managing client relationships and driving the execution of innovative marketing campaigns. She also gained valuable experience as a Customer, Care, and Aftersales - Sales and Marketing Associate, leveraging her strong communication skills to deliver exceptional customer service and support business objectives.

Megan began her professional journey as an Intern at Dynamic BDC, where she honed her problem-solving abilities and developed a keen understanding of the automotive industry's nuances.

Academic Background

Megan holds a Bachelor's degree in Marketing from the University of Michigan, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Brand protection and risk mitigation

• Intellectual property management

• Cross-functional collaboration and stakeholder engagement

• Data analysis and strategic decision-making

• Customer service and relationship management

• Effective communication and presentation skills

Professional Impact

During her tenure at General Motors, Megan has spearheaded several high-profile initiatives that have significantly enhanced the company's brand protection efforts. Her innovative approaches have led to the successful identification and resolution of numerous trademark infringement cases, resulting in substantial cost savings and preserving the brand's reputation.

Conclusion

Megan Boniface's breadth of experience, coupled with her unwavering commitment to safeguarding brand integrity, positions her as a valuable asset to the General Motors team. As she continues to drive positive change and make meaningful contributions to the industry, Megan's professional trajectory is poised for continued growth and success.