Megan Dunlop

Associate Vice President Marketing | Toronto, Ontario, Canada

Professional Overview

Megan Dunlop is an accomplished marketing executive with over 15 years of experience driving strategic digital transformation and optimizing customer experiences across the telecommunications, healthcare, and technology sectors. As the Associate Vice President of Marketing at League, she leads a team of talented marketing professionals to elevate the brand, enhance digital engagement, and deliver measurable business impact.

Experience Summary

Current Role

As the Associate Vice President of Marketing at League, Megan is responsible for overseeing all marketing functions, including brand strategy, digital marketing, content creation, and campaign optimization. Under her leadership, the marketing team has achieved a 25% increase in website conversions and a 35% growth in social media engagement. Megan's data-driven approach and customer-centric focus have been instrumental in driving League's market expansion and solidifying its position as a leading provider of digital health and wellness solutions.

Career Progression

Prior to her current role, Megan served as the Vice President of Marketing at OnCall Health, where she led the development and implementation of a comprehensive digital marketing strategy that resulted in a 40% increase in new patient acquisitions. She has also held senior marketing roles at TELUS, where she was responsible for driving digital experience optimization and personalization initiatives, and at Rogers Communications, where she excelled as a Product Marketing Manager.

Academic Background

Megan holds a Bachelor of Commerce degree from the University of Toronto, with a specialization in Marketing and Digital Media. She is a passionate lifelong learner and has completed several executive education programs in areas such as strategic marketing, customer experience management, and digital transformation.

Areas of Expertise

• Digital marketing strategy and campaign management

• Website optimization and personalization

• Social media and content marketing

• Customer experience design and implementation

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Megan's strategic vision and execution have been instrumental in driving transformative change within the organizations she has served. Her ability to translate complex data into actionable insights and her commitment to delivering exceptional customer experiences have consistently positioned her as a trusted advisor and respected leader within the industry.

Conclusion

With a proven track record of success and a deep understanding of the evolving marketing landscape, Megan Dunlop is poised to continue making a significant impact in her current role at League and beyond. Her unwavering dedication to innovation, collaboration, and measurable results make her a valuable asset to any organization seeking to elevate its marketing efforts and drive sustainable growth.