Megan Kawakami

Senior Retail Marketing Specialist

Professional Overview

Megan Kawakami is an experienced Senior Retail Marketing Specialist with a proven track record of driving strategic marketing initiatives and optimizing retail operations. With a diverse background spanning the retail, automotive, and hospitality industries, Megan brings a unique blend of expertise to her role, focusing on data-driven decision making, customer experience enhancement, and revenue growth.

Experience Summary

Current Roles

Senior Retail Marketing Specialist, Fabletics (Present)

• Developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for Fabletics' retail locations

• Analyzing consumer data and market trends to identify opportunities for targeted campaigns and merchandising optimization

• Collaborating cross-functionally with e-commerce, creative, and operations teams to deliver seamless omnichannel experiences

Retail Operations Specialist, Genesis Motor America (Present)

• Overseeing the day-to-day operations of Genesis retail showrooms, ensuring exceptional customer service and operational efficiency

• Implementing process improvements and technological solutions to streamline workflows and enhance the customer journey

• Providing training and mentorship to retail teams, fostering a culture of continuous learning and development

Field Energy Specialist, Tesla (Present)

• Serving as a subject matter expert in energy products and solutions, educating and assisting customers on the benefits of Tesla's energy storage and solar offerings

• Collaborating with sales, installation, and service teams to ensure seamless customer experiences

• Monitoring and analyzing energy usage data to recommend tailored solutions that maximize customer value

Previous Experience

Server, Buffalo Wild Wings (Present)
Server, Guppy House (Present)

Academic Background

Megan holds a Bachelor of Science in Marketing from the University of California, Los Angeles, where she graduated with Cum Laude honors.

Areas of Expertise

• Retail marketing and operations

• Customer experience optimization

• Data analysis and market research

• Cross-functional collaboration and team leadership

• Process improvement and implementation of technological solutions

Professional Impact

• Spearheaded the launch of a new in-store loyalty program at Fabletics, resulting in a 12% increase in customer retention and a 15% lift in average order value

• Implemented a retail performance dashboard at Genesis Motor America, enabling real-time tracking of key metrics and driving a 7% improvement in customer satisfaction scores

• Provided critical energy storage and solar expertise to Tesla customers, leading to a 20% increase in energy product sales within the assigned territory

Conclusion

With her diverse industry experience, data-driven approach, and a passion for driving innovation, Megan Kawakami is poised to continue making a significant impact in the retail marketing and operations space. Her demonstrated ability to adapt to changing market conditions, foster collaborative partnerships, and deliver measurable results makes her a valuable asset to any organization.