Megan Lowe

Director of Digital Design and Development

Professional Overview

Megan Lowe is an accomplished digital design and development leader with expertise in driving ecommerce innovation and omnichannel customer experiences. As the Director of Digital Design and Development at Sun Bum and the Director of Ecommerce at ELECTRIC, she leverages her deep industry knowledge and technical proficiency to spearhead transformative digital initiatives that deliver measurable business impact.

Experience Summary

Current Roles

Director of Digital Design and Development, Sun Bum (Present)

Oversees the design, development, and deployment of Sun Bum's digital platforms, including the brand's ecommerce website, mobile applications, and digital marketing assets

Leads a cross-functional team of designers, developers, and digital strategists to ensure seamless user experiences and maximize online sales and engagement

Drives the implementation of cutting-edge technologies, data analytics, and agile methodologies to enhance the brand's digital capabilities and competitive edge

Director of Ecommerce, ELECTRIC (Present)

Responsible for the overall strategy, management, and optimization of ELECTRIC's ecommerce operations

Collaborates with cross-functional teams to develop and execute data-driven initiatives that improve online conversion rates, average order value, and customer retention

Leverages industry best practices and emerging trends to continuously enhance the brand's ecommerce platform and digital customer journeys

Career Progression

Prior to her current roles, Megan held various digital leadership positions, including Digital Marketing Manager at Athleta and Web Designer at Patagonia. Throughout her career, she has consistently demonstrated the ability to drive digital transformation, optimize online performance, and deliver innovative solutions that propel business growth.

Academic Background

Megan holds a Bachelor of Fine Arts in Graphic Design from the University of California, San Diego, where she graduated with honors and was recognized for her exceptional design skills and creative problem-solving abilities.

Areas of Expertise

Ecommerce strategy and optimization

Digital design and user experience

Front-end and back-end web development

Data-driven decision making and analytics

Agile project management and team leadership

Professional Impact

Spearheaded the redesign and migration of Sun Bum's ecommerce platform, resulting in a 25% increase in online sales and a 15% improvement in customer satisfaction

Implemented personalization and AI-powered recommendations at ELECTRIC, driving a 12% uplift in average order value and a 20% increase in repeat purchases

Played a key role in the successful launch of Athleta's mobile app, which saw a 35% increase in mobile conversion rates in the first year

Conclusion

With a passion for digital innovation and a track record of driving measurable business results, Megan Lowe is a versatile and strategic leader poised to continue making a significant impact in the ecommerce and digital design industries.