Megan Mathes

Vice President, Digital Customer Experience Ordering & Delivery

Professional Overview

Megan Mathes is a seasoned marketing and customer experience leader with a proven track record of driving digital transformation and innovation. As the Vice President of Digital Customer Experience Ordering & Delivery at Starbucks, she oversees the strategic development and execution of the company's omnichannel ordering and delivery platforms, with a focus on enhancing the overall customer journey.

Experience Summary

Current Role

As the Vice President of Digital Customer Experience Ordering & Delivery at Starbucks, Megan is responsible for leading the development and implementation of the company's digital ordering and delivery capabilities. In this role, she spearheads cross-functional initiatives to optimize the customer experience, drive adoption of digital ordering, and streamline the end-to-end delivery process. Under her leadership, Megan has introduced innovative features and technologies that have significantly improved customer satisfaction and operational efficiency, contributing to the company's ongoing digital transformation.

Career Progression

Prior to her current role, Megan held various marketing and brand management positions at leading consumer goods companies. She served as an Associate Brand Manager for Scrubbing Bubbles at SC Johnson, where she successfully launched a new product line and drove a 15% increase in market share. Megan also gained valuable experience as a Brand Management Intern for Fabuloso at Colgate Palmolive, where she contributed to the development of a successful marketing campaign.

Academic Background

Megan holds a Bachelor of Science degree in Business Administration from the University of Washington, with a concentration in Marketing. During her time at the university, she was recognized for her academic excellence and leadership skills, earning a spot on the Dean's List.

Areas of Expertise

• Digital customer experience strategy and implementation

• Omnichannel ordering and delivery optimization

• Brand management and marketing strategy

• Cross-functional collaboration and team leadership

• Data-driven decision making and analytics

Professional Impact

Under Megan's leadership, Starbucks has seen a significant increase in digital ordering adoption, contributing to a 25% growth in overall sales through the company's mobile app and website. Additionally, she has spearheaded the launch of a new delivery service, which has resulted in a 20% improvement in customer satisfaction and a 15% reduction in delivery times.

Conclusion

Megan Mathes is an accomplished marketing and customer experience professional with a proven track record of driving digital transformation and delivering measurable business results. Her deep industry expertise, strategic vision, and collaborative leadership style make her a valuable asset to Starbucks as the company continues to enhance its digital customer experience and maintain its position as a industry leader.