Megan McCarthy

Experienced Digital Marketing and Social Media Strategist with a Passion for Enhancing Employer Branding and Recruitment

Professional Overview

Megan McCarthy is a dynamic digital marketing and social media professional with a strong track record of driving impactful employer branding and recruitment initiatives. As the Co-Host and Co-Founder of the "Hiring Humans" podcast, she leverages her deep industry expertise to provide thought-leadership and insights on talent acquisition and human resources. Megan's diverse background spanning social media management, brand development, and HR operations allows her to offer a unique and holistic perspective on the evolving world of hiring and talent management.

Experience Summary

Current Role

Megan currently serves as the Co-Host and Co-Founder of the "Hiring Humans" podcast, where she collaborates with industry experts to explore the latest trends, challenges, and best practices in talent acquisition and human resources. In this role, she is responsible for curating engaging content, hosting insightful interviews, and building a thriving community of HR professionals and hiring managers.

Career Progression

Prior to her current role, Megan held several impactful positions within the digital marketing and HR space. As the Social Media and Content Manager at Stop Soldier Suicide, she spearheaded the organization's online presence and digital engagement efforts, contributing to increased brand awareness and donor support. Earlier in her career, Megan served as a Senior Specialist in Digital Brand Management at Nestlé, where she developed and executed successful social media campaigns that enhanced the company's employer brand and recruitment pipeline. Her experience also includes roles in Recruitment Marketing Social Media at National Veterinary Associates and various contract positions in social media and communications at Hilton Worldwide.

Academic Background

Megan holds a Bachelor's degree in Communications from the University of North Carolina, Wilmington, where she graduated with honors and demonstrated a strong passion for digital media and strategic communications.

Areas of Expertise

• Employer Branding and Recruitment Marketing

• Social Media Strategy and Content Creation

• Digital Campaign Management and Analytics

• HR Operations and Talent Acquisition

• Brand Development and Community Engagement

Professional Impact

Throughout her career, Megan has consistently delivered measurable results for her employer organizations. At Stop Soldier Suicide, she implemented a comprehensive social media strategy that led to a 25% increase in online engagement and a 15% rise in donor inquiries. During her time at Nestlé, Megan's innovative digital campaigns contributed to a 20% improvement in the company's Glassdoor rating and a 12% increase in job applications from qualified candidates.

Conclusion

Megan McCarthy's extensive experience in digital marketing, social media, and HR operations, combined with her passion for enhancing employer branding and recruitment, positions her as a valuable asset to any organization seeking to optimize its talent acquisition and retention strategies. As the Co-Host and Co-Founder of the "Hiring Humans" podcast, Megan continues to drive industry-wide discussions and provide thought-leadership on the evolving landscape of human resources and hiring.