Professional Summary
Professional Overview
Megan Menesale is a seasoned product marketing executive with over a decade of experience driving growth and innovation for leading technology organizations. As the Senior Director of Product Marketing at Yext, she is responsible for developing and executing strategic product marketing initiatives that align with the company's business objectives. Megan also serves as the Chief Executive Officer of her own consulting firm, MM Consulting, Inc., where she provides strategic advisory services to clients in the technology industry.
Experience Summary
Current Roles
Senior Director of Product Marketing, Yext (2024-01-01 to Present)
- Oversees the development and implementation of comprehensive product marketing strategies to drive market adoption and revenue growth for Yext's suite of AI-powered search and digital experience solutions.
- Collaborates cross-functionally with product, sales, and marketing teams to ensure consistent messaging, positioning, and go-to-market execution.
- Leads a team of product marketing professionals in executing impactful campaigns, content creation, and customer engagement initiatives.
Chief Executive Officer, MM Consulting, Inc. (2023-10-01 to Present)
- Provides strategic advisory services to technology companies, offering expertise in product marketing, go-to-market strategy, and market expansion.
- Leverages deep industry knowledge and a proven track record of success to help clients optimize their marketing efforts and achieve their growth objectives.
Advisor, Klue (2022-04-01 to Present)
- Serves as a strategic advisor to the Klue team, providing guidance on product marketing, competitive intelligence, and go-to-market strategies.
- Leverages extensive experience to help the company navigate the competitive landscape and drive continued growth and market leadership.
Previous Roles
Director of Product Marketing, SOCi, Inc. (2021-06-01 to 2023-07-01)
- Spearheaded the development and execution of comprehensive product marketing strategies to support the company's enterprise-level social media management and local marketing platform.
- Collaborated with cross-functional teams to create compelling content, messaging, and sales enablement materials that positioned SOCi as a market leader.
- Achieved significant growth in brand awareness, customer acquisition, and revenue during her tenure.
Director of Product Marketing, Profitero (2019-01-01 to 2021-01-01)
- Developed and implemented go-to-market strategies for Profitero's suite of e-commerce analytics and digital shelf optimization solutions.
- Drove the creation of thought-leadership content, customer case studies, and other marketing assets that showcased the company's value proposition.
- Played a key role in expanding Profitero's customer base and increasing market share within the e-commerce technology space.
Academic Background
Megan holds a Bachelor of Science (B.S.) degree in Marketing from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Product marketing strategy and execution
- Go-to-market planning and launch management
- Competitive intelligence and market analysis
- Branding, messaging, and content development
- Cross-functional collaboration and team leadership
- Data-driven decision making and performance optimization
Professional Impact
- Spearheaded the successful launch and market penetration of multiple enterprise software solutions, driving significant revenue growth and customer acquisition.
- Recognized as a thought leader in the product marketing and e-commerce technology industries, frequently invited to speak at industry events and contribute to leading publications.
- Demonstrated a proven track record of developing high-performing product marketing teams and implementing innovative strategies that deliver measurable results.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Megan Menesale is a respected product marketing executive who continues to make a significant impact within the technology industry. Her ability to align product, marketing, and sales initiatives, coupled with her deep industry expertise, make her a valuable asset to both Yext and her consulting clients.
