Megan Miller

Senior Director, Customer Marketing

Professional Overview
Megan Miller is a versatile marketing leader with extensive experience driving customer-centric strategies and initiatives across the retail and technology sectors. As the Senior Director of Customer Marketing at Attentive, she leverages her expertise in B2B marketing, partnerships, and communications to elevate the customer experience and foster long-term brand loyalty.

Experience Summary

Current Role
In her current position at Attentive, Megan is responsible for overseeing the company's customer marketing efforts, including the development and execution of comprehensive campaigns. She works closely with cross-functional teams to develop personalized content and digital experiences that engage Attentive's growing customer base. Under her leadership, Megan has spearheaded innovative programs that have resulted in increased customer retention and advocacy.

Career Progression
Prior to joining Attentive, Megan held various marketing leadership roles at prominent organizations, including RetailMeNot, Inc., Get Smart Content, and PulsePoint Group. Throughout her career, she has demonstrated a proven track record of driving business growth through strategic partnerships, data-driven marketing initiatives, and effective communications management. Megan's diverse background has equipped her with a deep understanding of the evolving customer landscape and the ability to develop customized solutions that deliver measurable impact.

Academic Background
Megan holds a Bachelor of Arts degree in Communications from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Customer marketing and retention

• B2B marketing and partnerships

• Digital marketing strategy and execution

• Content creation and campaign management

• Cross-functional team leadership and collaboration

Professional Impact
At RetailMeNot, Inc., Megan played a pivotal role in expanding the company's B2B marketing efforts, resulting in a 25% increase in partner revenue. As the Director of B2B Marketing & Partnerships at Get Smart Content, she spearheaded the development of a strategic alliance program that drove a 40% year-over-year growth in partner-sourced leads.

Conclusion
With her impressive track record of success and a deep commitment to delivering exceptional customer experiences, Megan Miller is poised to continue making a significant impact in the marketing industry. Her blend of strategic vision, data-driven decision-making, and cross-functional leadership make her a valuable asset to the teams she serves.