Megan Szwast

Associate Marketing Director

Professional Overview
Megan Szwast is a seasoned marketing professional with over 8 years of experience in the retail and fashion industries. As the Associate Marketing Director at Birdwell, she is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Experience Summary

Current Role
In her current role as Associate Marketing Director at Birdwell, Megan oversees the company's digital marketing initiatives, including social media management, email marketing, and content creation. She collaborates cross-functionally with the product, sales, and creative teams to ensure a cohesive brand message and seamless customer experience. Megan's leadership has been instrumental in Birdwell's successful launch of several new product lines, resulting in a 25% increase in online sales over the past year.

Career Progression
Prior to joining Birdwell, Megan held various marketing and digital roles at Murad, Pacific Sunwear, and Moxxe PR. As an Associate Manager, Digital Marketing at Murad, she spearheaded the brand's social media strategy, which led to a 35% increase in follower engagement. At Pacific Sunwear, Megan honed her skills in digital marketing, overseeing the company's website optimization and email marketing campaigns. Earlier in her career, Megan gained experience in public relations and fashion buying, which provides her with a well-rounded understanding of the industry.

Academic Background
Megan holds a Bachelor of Science degree in Marketing from the University of California, Irvine, where she graduated cum laude.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Email marketing and customer engagement

• Brand building and campaign development

• Cross-functional collaboration and project management

• Data analysis and performance optimization

Professional Impact
Megan's innovative marketing strategies and data-driven approach have contributed to significant business results for her previous employers. She is recognized for her ability to create cohesive, multi-channel campaigns that resonate with target audiences and drive measurable impact. Megan's passion for the industry and commitment to continuous learning make her a valuable asset to the Birdwell team.

Conclusion
With her extensive experience, diverse skill set, and proven track record of success, Megan Szwast is poised to make a lasting impact as the Associate Marketing Director at Birdwell. Her dedication to driving brand growth and delivering exceptional customer experiences positions her as a strategic leader in the retail and fashion industries.