Megan Zebroski
VP/Director, Data and Analysis
Professional Overview
Megan Zebroski is an accomplished data and analysis professional with extensive experience in the advertising and marketing industry. As the VP/Director of Data and Analysis at GroupeConnect, a Publicis Groupe Solution, she leads a team responsible for driving data-driven strategies and insights that inform critical business decisions for a diverse portfolio of clients.
Experience Summary
Current Role
In her role as VP/Director of Data and Analysis at GroupeConnect, Megan oversees the development and implementation of advanced analytics and data solutions. She is responsible for managing a team of data analysts and strategists, ensuring the delivery of high-impact insights that translate to measurable business outcomes for clients. Megan's expertise in leveraging data to drive marketing and advertising strategies has been instrumental in GroupeConnect's continued growth and success.
Career Progression
Megan's career in data and analysis spans over a decade, with a proven track record of progressive leadership roles. Prior to her current position, she served as the VP/Director of Strategy & Analysis at DigitasLBi, where she led a team responsible for delivering data-driven insights and strategic recommendations to a diverse client base. Earlier in her career, Megan held analyst roles at DigitasLBi, Digitas, and The NPD Group, steadily building her expertise in data analysis, strategy development, and client management.
Academic Background
Megan holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Data analytics and visualization
- Marketing strategy and campaign optimization
- Digital advertising performance analysis
- Business intelligence and reporting
- Team leadership and project management
Professional Impact
Throughout her career, Megan has played a pivotal role in driving data-driven decision-making for her clients. Notable achievements include:
- Spearheading the development of a predictive analytics model that enabled a leading retail client to optimize their media spend and achieve a 25% increase in return on investment.
- Leading a cross-functional team to implement a comprehensive marketing data integration and reporting platform, resulting in a 30% improvement in campaign performance visibility for a global technology client.
- Presenting at industry conferences and events, sharing her expertise in data-driven marketing strategies and best practices.
Conclusion
Megan Zebroski is a seasoned data and analysis professional with a proven track record of delivering strategic insights and solutions that drive business growth. Her deep understanding of the advertising and marketing landscape, combined with her strong leadership and analytical skills, make her a valuable asset to GroupeConnect and its clients.
