Megha Dey

Digital Marketing Manager

Professional Overview

Megha Dey is a seasoned digital marketing professional with a proven track record of driving impactful campaigns and strategies. As the Digital Marketing Manager at AU SMALL FINANCE BANK, she leverages her expertise in strategic communications and marketing to spearhead the bank's digital transformation and enhance its online presence.

Experience Summary

Current Role

As the Digital Marketing Manager at AU SMALL FINANCE BANK, Megha is responsible for developing and executing comprehensive digital marketing strategies that align with the bank's overall business objectives. She oversees the planning, implementation, and optimization of various digital channels, including social media, email marketing, search engine optimization, and online advertising, to deliver measurable results and drive customer engagement.

Career Progression

Prior to her current role, Megha held several internships and entry-level positions that have honed her skills in digital marketing, account management, and brand management. She served as a Management Associate - Digital Marketing at AU SMALL FINANCE BANK, where she played a key role in the bank's digital initiatives and contributed to significant improvements in online performance metrics.

Megha's earlier experiences include roles as an Account Manager at MICAMINDS - The Research & Consultancy Wing of MICA, and various internships at prestigious organizations such as Bombay Shaving Company, 75F APAC, and FCB Ulka, where she gained valuable insights into the industry and developed a diverse skill set.

Academic Background

Megha holds a Master of Business Administration (MBA) degree in Strategic Communications and Marketing from MICA | The School of Ideas, where she honed her expertise in data-driven marketing strategies and digital transformation. Prior to her postgraduate studies, she completed her Bachelor's in Management Studies (BMS Honours) from St. Xavier's College (Autonomous), Kolkata.

Areas of Expertise

• Digital marketing strategy and implementation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content creation

• Email marketing and lead generation

• Data analysis and performance optimization

• Integrated marketing communications

• Stakeholder management and cross-functional collaboration

Professional Impact

Throughout her career, Megha has demonstrated a strong ability to drive measurable results and contribute to the growth and success of the organizations she has been a part of. In her previous roles, she has successfully launched innovative digital campaigns, optimized online channels to enhance customer engagement, and leveraged data-driven insights to inform strategic decision-making.

Conclusion

Megha Dey is a versatile digital marketing professional with a passion for driving growth and innovation. With her extensive experience, strategic mindset, and a deep understanding of the evolving digital landscape, she is well-positioned to contribute significantly to the success of AU SMALL FINANCE BANK and continue her trajectory of professional excellence.