Meghan Braselton

Senior Manager, Influencer Marketing and Partnerships | Los Angeles, CA

Professional Overview

Meghan Braselton is a seasoned marketing professional with over 7 years of experience in the consumer goods industry. She currently serves as the Senior Manager of Influencer Marketing and Partnerships at Vital Proteins, where she oversees the brand's global influencer strategy and collaboration efforts.

Experience Summary

Current Role

As the Senior Manager of Influencer Marketing and Partnerships at Vital Proteins, Meghan is responsible for developing and executing impactful influencer marketing campaigns that drive brand awareness, engagement, and sales. She strategically identifies and cultivates relationships with key industry influencers, curating authentic content and activations that align with Vital Proteins' brand messaging and target audience. Meghan's data-driven approach and ability to measure campaign performance have made her a valuable asset to the company, contributing to the brand's continued growth and success.

Career Progression

Prior to her current role, Meghan held various positions at Trunk Club, a personalized styling service, where she demonstrated her versatility and leadership skills. She progressed from a Stylist and Inside Sales Associate to an Assistant Team Lead and Assistant Sales Manager, honing her customer service expertise and sales acumen. Meghan's experience also includes roles in market research and influencer marketing at other consumer-focused organizations, providing her with a well-rounded understanding of the industry.

Academic Background

Meghan holds a Bachelor's Degree in Psychology with a Minor in Management from Miami University. Her interdisciplinary background has equipped her with a unique blend of analytical and creative problem-solving skills, which she applies to her work in the influencer marketing and partnerships domain.

Areas of Expertise

• Influencer marketing strategy and execution

• Relationship management with industry influencers

• Campaign performance analysis and optimization

• Collaboration and partnership development

• Digital marketing and content creation

• Omnichannel marketing and customer engagement

Professional Impact

Meghan has consistently demonstrated her ability to drive measurable results for the brands she has worked with. At Vital Proteins, she has spearheaded successful influencer campaigns that have generated significant increases in brand awareness, social media engagement, and product sales. Her innovative approach and data-driven decision making have positioned her as a respected leader in the influencer marketing space.

Conclusion

With her extensive experience, industry expertise, and unwavering commitment to success, Meghan Braselton is poised to continue making a meaningful impact in the consumer goods industry. As she advances in her career, she remains focused on leveraging her skills and expertise to deliver exceptional results for Vital Proteins and contribute to the ongoing growth and evolution of the brand.