Meghan Holzhauer

Chief Marketing Officer | New York, New York

Professional Overview

Meghan Holzhauer is an accomplished marketing executive with over 15 years of experience driving growth and innovation for leading brands across industries. As the Chief Marketing Officer at STATE Bags and the Co-Founder and Head of Marketing at Stojo, she leverages her expertise in advertising, brand management, and digital strategy to deliver measurable business impact.

Experience Summary

Current Roles

Chief Marketing Officer, STATE Bags (2020 - Present)

• Responsible for leading all marketing, advertising, and brand strategy for the fast-growing lifestyle and accessories brand

• Developed and executed integrated marketing campaigns that drove a 35% increase in brand awareness and a 25% uplift in direct-to-consumer sales

• Spearheaded the launch of the company's first sustainable product line, resulting in a 20% increase in customer acquisition and a 15% lift in customer loyalty

Co-Founder and Head of Marketing, Stojo (2020 - Present)

• Oversee the marketing, growth, and brand development for the innovative collapsible cup startup

• Implemented a digital-first marketing strategy that led to a 40% increase in online sales and a 30% improvement in customer retention

• Collaborated with the executive team to secure $5M in Series A funding to accelerate the company's expansion

Marketing and Growth Consultant, Self-Employed (2016 - Present)

• Provide strategic marketing and growth consulting services to a diverse client portfolio, including startups, small businesses, and Fortune 500 companies

• Leverage data-driven insights to develop and execute tailored marketing plans that drive measurable business outcomes

• Serve as a trusted advisor, offering expertise in areas such as branding, digital marketing, and customer acquisition

Previous Roles

Global Advertising and Brand Management, American Express (2019 - 2020)

• Managed the development and implementation of global advertising campaigns for the company's premium card products

• Collaborated with cross-functional teams to enhance the American Express brand and drive customer engagement

• Delivered a 12% increase in brand favorability and a 15% uplift in new card acquisitions

Co-Founder, Curiosity Lab (2016 - 2019)

• Co-founded a marketing agency focused on helping startups and small businesses achieve their growth objectives

• Developed and executed integrated marketing strategies that resulted in an average 25% increase in client revenue

• Established the agency as a trusted partner for over 50 clients, leading to a 30% year-over-year growth in revenue

Academic Background

Meghan holds a Bachelor of Science in Marketing from the University of Florida, where she graduated cum laude.

Areas of Expertise

• Advertising and Brand Management

• Digital Marketing and Growth Strategy

• Marketing Campaign Development and Execution

• Customer Acquisition and Retention

• Data-Driven Decision Making

• Cross-Functional Team Leadership

Professional Impact

• Recognized as a rising star in the marketing industry, with features in leading publications such as Forbes and Entrepreneur

• Actively involved in the Digital Executive Network (DEN), serving as the Co-Chair and driving initiatives to support the professional development of marketing leaders

• Committed to mentoring and supporting the next generation of marketing talent, with a focus on fostering diversity and inclusion in the field

Conclusion

Meghan Holzhauer is a versatile and results-driven marketing executive with a proven track record of driving growth and innovation for leading brands. Her deep industry expertise, strategic thinking, and cross-functional collaboration make her a valuable asset to any organization seeking to strengthen its marketing capabilities and achieve its business objectives.